E García San Luis (Kpmg): “Artificial intelligence is nothing if it doesn’t answer questions”

upcoming technologies. Under this title, Eva García San Luis, partner in charge of data analysis and artificial intelligence at Kpmg, kicked off the premiere of the third edition of Fashion Ideas Forum 2022.

“When we talk about fashion, no one thinks of technology first,” the expert admitted at the start of the show. “However, it is technology that has made the sector where it is and it has become a huge industry,” says García San Luis.

Use technology as a lever to make operations more efficient, but above all, to improve business. This was one of the main ideas of García San Luis: “Let’s think about how we can change.”

Among the upcoming technologies, the expert highlighted five, “which must be understood in the context of the sector”. The first of these, according to Garcia San Luis, is the metaverse. “It’s the idea of ​​being able to do things you normally would in the real world,” the expert explained.

Technologies of the future ‘must be understood in the context of the sector’

For fashion, “the metaverse should be a place where we can see what it can do for us,” said Garcia San Luis. “It’s very important for every brand to have a strategy and something to say in the metaverse,” he said..

Global, continuous, inclusive, decentralized access, economic system and social experiences, according to the expert, are the main characteristics of metaverses. Another important issue for Garcia San Luis “Each brand makes it own road map in metaverse by 2023.”

Artificial intelligence is one other technology, according to Garcia San Luis, that will get more attention in the coming years. “They help us improve our logistics chain, manage demand, get to know our customers or improve our designs,” the expert said.

“Artificial intelligence can give more than it is now if we mix it with other components,” the expert said. “It has its limits, and you have to understand it to know how many things it can do for us – and he added – AI is worth nothing if it doesn’t answer a business question.” For this, “very important” the human part. Another function of artificial intelligence in the fashion sector is to apply it in physical stores, in fitting rooms, or chat bot of recommendation.

“Artificial intelligence can give more than it is now if we mix it with other components,” he said.

The Internet of Things is another technology that will play a leading role in the sector’s future. Among its applications, according to the expert, are improving customer management, optimizing production, but above all, “connected clothing, something that comes strong.”

Augmented reality is the latest technology, according to Garcia San Luis, that has yet to come. “You can make your physical spaces different,” the expert explained. Among its uses in the sector, according to the expert, are devices for testing clothes or purchasing cosmetics.

The Fashion Ideas Forum 2022 aims to become a reference point for innovation in the field of fashion and to present the key keys to the transformation of this sector.

The event, which took place today at the Palacio de Cibeles in Madrid, is back in attendance after two editions in the form of phygital. The Forum of Fashion Ideas is organized by Modaes, sponsored by Logisfashion, and supported by the Madrid Capital de Moda.