Facebook and Instagram launch paid subscriptions in Australia and New Zealand

target The paid subscription was released on Friday Facebook And instagram Inside Australia And New ZealandThese are the countries that serve as a test for this new verification service so far for free on these social networks.

Ad revenue faces decline, parent company Facebook And instagram It launched a pilot test of this paid subscription in these offshore countries before rolling it out to other markets.

The service costs US$11.99 on the web and US$14.99 on iOS and Android mobile platforms.

Starting this Friday, users from these countries who present their identity documents will be able to request a badge to guarantee their authenticity and gain greater protection against impersonation, direct access to customer service and greater visibility, Meta said.

“We’re going to roll out access gradually Target verified On Facebook and Instagram, we hope to have 100% availability in the first seven days of launch,” a company spokesperson told AFP.

After several attempts to access the MetaVerified service, it was unavailable in Sydney on its first day of launch.

“This new tool tries to increase the reliability and security of our services,” said Mark Zuckerberg, CEO of Meta, in a statement published on these social networks.

This will allow Meta to generate new revenue from its 2 billion users.

Experts believe that the army of creators, influencers and celebrities who inhabit these networks could be the main users of the service, as many complain about difficulties in solving technical and administrative problems.

Jonathan Hutchinson, professor of digital communications at the University of Sydney, believes this “VIP service” will be a “value proposition for the content creator”.

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