June 20, 2024

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Falabella launches a new e-commerce platform

Falabella has completed a new startup falabella.comAnd e-commerce platform Where users can find, in one place, a complete offering of over 8 million products from Tienda Falabella, Sodimac, Tottus and Linio, along with articles from thousands of SMBs aggregated on the Marketplace.

The e-commerce platform contains categories for group retailers, and also includes new categories such as health and wellness, pets, books, cars, and more. In addition, through it, customers will be able to access all the benefits of the Falabella world such as their digital wallet Fpay, open CMR online, CMR points loyalty program and use the global network of withdrawal and redemption points in all stores and shopping centers across Chile.

“the new falabella.com It is the pillar of Falabella’s digital proposal, which is complemented by our offer of more than 500 stores, 46 shopping malls, payment alternatives, financing and loyalty program, allowing us to be more and more present in our everyday customers with solutions adapted to your needs. Our retailers will focus on getting the best market offer in both the physical and digital worlds, and our marketplace opens doors for sellers of multiple categories to expand this offering, explains Falabella’s General Manager, Gaston Botazini.

Launching an e-commerce platform falabella.com Think of a new brand image for your e-commerce platform. Falabella Retail will remain with its business style and personality, as it will integrate itself as an online store within the site, as well as Sodimac, Tottus, Linio and thousands of small and medium businesses.

“The new logo and color scheme based on the orange tree reflect the modern, vibrant and energetic character of this brand. We seek to convey the values ​​that guide the Falabella and which we offer our customers, through a unique experience based on comfort, simplicity, proximity and connection,” adds Benoit de Greiff, General Manager of the site falabella.com.


E-commerce platform for small and medium-sized businesses

For small and medium-sized businesses, this platform is unique due to its enhanced and premium offering. Through it, tens of thousands of entrepreneurs can access the largest flow of market visits, financing and various forms of payments, a loyal customer base of the CMR points program and strong logistics to grow their business, Grave explains.

The launch of the.. the launch of the.. the take off of the falabella.com This is accompanied by a strengthening of the company’s logistics and dispatch operations, with an ambitious investment plan being leveraged on 45 distribution centers and 29 transfer centers adding up to an operating capacity of 1.5 million square metres.

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Thus, falabella will continue to enhance its dispatches, with the promise that 80% of shipments can reach customers within 48 hours or less through e-commerce platform.