Fashion Waste: A project created in the classroom to bring the phrase “Made in Spain” to the Internet

Multi-brand with soul Made in Spain. Fashion waste is a Multi-brand women’s fashion and accessories store Who was born in Vigo less than a year ago, after completing the final master’s thesis for his MBA specializing in fashion companies IMF School Madrid and the University of Nebrija.

Founded by Estela Rodriguez, The company launched with an initial investment of €16,000Which allocated 60% for goods and PackagingThe remainder is for expenses derived from day-to-day operation and brand building, such as photo shoots for the website.

The 100% online store includes small and medium brandseveryone Made in Spain Or from Portugal. When Rodriguez launched the company in March this year, he started with seven people and now has eleven, including Atir, Carmen Says, Cashfana, House of Malasanta, Jimenas, Naguisa, and the new community.

Hangover of Fashion plans to double sales in 2024

When choosing whether or not to include a brand on your website, Estela Rodriguez explains that she focuses primarily on the composition of the clothes. “I see them as organic or recycled fabrics,” he confirms.

The founder manages all areas of the company on his own, while the logistics are outsourced. Among his upcoming growth plans, he said he will outsource network management.

currently, The company covers the costs, according to Rodriguez. “I have a very limited cost structure,” he adds. “From the first month I have been able to cover fixed and variable costs and every month the bills increase, which I reinvest in the company.”

Estela Rodriguez hopes that Hangover of Fashion will be part of “a cultural change towards a more sustainable fashion world, where quality, durability and environmental responsibility are the norm.”