Having become an image for fashion brands, Maluma now joins Rappi – Entertainment – Culture

Paisa Juan Luis Londoño, known worldwide as Maluma, Throughout his career he has been associated with various brands. In recent years, she has even released a pair of sneakers and has also partnered with Macy’s in the US to launch her own clothing line.

But Maluma’s business and investments do not stay in foreign fashion brands. This time, he announced that he is now a partner of the multinational home delivery company Rappi, plus he will be the brand ambassador through 2022.

According to Rappi’s statement, the brand and artist come together “in pursuit of promoting economic development in the region” and highlights that Translator Pretty boy Dirty boy or happy four He is “one of the largest and most influential Latin artists, who, thanks to his strategic and cultural vision, has managed to become a global icon with more than 93 million active fans on all his social networks.”

Maluma knew how to turn his fame as a musician into business, his investments even in the fine arts, which he sometimes sponsors. In addition, he transferred his talent to acting: he recently offered his first participation as an actor in one of the Hollywood films, marry me.

About this new project with Rappi, Maluma noted: “Young and innovative talents are the foundation of digital business. I am convinced of the Latin power and that this land is full of giants. I am happy to be part of this family and I hope, from my knowledge, contribute to the expansion of its internationalization.”

culture writing
Tweet embed