June 23, 2024

News Collective

Complete New Zealand News World

Hemper focuses on profitability while promoting its sales channels

Hemper focuses on profitability while promoting its sales channels

Hemper, the Spanish brand of backpacks, bags and other accessories, closed a €520,000 funding round last year to boost its growth. After developing in different channels since then, in 2023 and with 2024 on the horizon, the company is focusing on enhancing its sales volume and moving towards profitability.

Hemper focuses on profitability while promoting its own sales channel – Hemper

“Last year, we had strong growth in all channels: marketplaces, B2B… Now we are focused on making a profit and being a great small business, while staying true to our values ​​and seeking global impact,” says Gloria Gopianas, Founder and CEO. From the brand.

Hemper ended 2022 with sales of half a million euros. The company expects to repeat this number in 2023, and in 2024, achieve positive EBITDA. To achieve this, it is strengthening its sales channels: in February, it opened its store in the Las Letras district of Madrid, and is betting on gaining positions in the multi-brand sector with stores linked to its value proposition.

Currently, 50% of its wholesale sales are recorded in the international market, with a presence in Germany, Switzerland, the United Kingdom, France, Greece and Belgium (plus Spain). In total, it has approximately one hundred points of sale, representing 20% ​​of its turnover; Another 20% corresponds to the online channel, 10% from its physical store and marketplaces, and the remaining 50% from sales it makes to other companies, such as merchandising and its B2B line “Empowered by Hemper”.

“Another of our focus areas is developing collaborations with other brands, designers or artists. We launched one with Camper in May, and in October we will present another with a designer whose philosophy is linked to ours.

See also  United States: Home prices are starting to fall in these cities

Founded in 2016, Hemper is headquartered in Madrid and employs 10 people. It bears the B Corp seal and structures its business proposition around hemp and the artisans who work with it in Nepal, the country where its production is concentrated alongside India.

Copyright © 2023 FashionNetwork.com All rights reserved.