Hotelverse: Technology to improve conversion and income in direct sales

Hotels have been trying for years Reduce ‘high mediation’ Face “But, as he admitted Fermin Carmonafounder and CEO of Hotelvers“The results are not as expected due to the high use of OTA by tourists.” Hotelvers Returns inventory control to the hotel owneras you were able to check Diego Fernandez Perez de BongaRevenue and distribution manager Palladium Hotels Group.

Operations and sales systems, in the words of Fermín Carmona, “meet for the first time in the hotel industry along with technology Hotel owners are allowed Take control of your stock From the beginning, moving from the sale of room categories to Specific room numbersReturn inventory control to receipt.

For his part, Carmona added that the hotel “could Maximize the value of each roomand setting an individual price for each of them according to its characteristics”. Moreover, the “ digital twin It can be supplemented as much as the hotel owner wants, including, for example, Information about the facility’s servicessuch as a restaurant or spa, or convert your metrics for Sustainability“.

in constant development

The model is constantly evolving, according to its director, “to adapt to the needs of each hotel and not only provide a clear benefit that sets it apart from other locations, but to become Different booking channel and value for customers“.

The digital twinhe detailed, “It appears as an A Escaping the service the hotel wants to offeroffer the possibility Excessive personalization of the product, so that the user is willing to increase his initial budget by monitoring services that may interest him during his stay. This enhances by selling From complementary services such as booking hammocks or dinner in different restaurants or even experiences in the hotel.”

“We are currently working with 150 hotels across 15 chains, including Palladium, Grupo Iberostar, H10 Hotels and Hard Rock. We are growing exponentially and expect to have 1,500 hotels connected to our API next year,” according to Fermin Carmona.

Application case: palladium

To face “winter resort” Coming to Europe, Director of Revenue and Distribution for Palladium, Diego Fernandez Perez de BongaHe recommended “that we be more attentive than we have ever been.” Fill in curves, forecasts, and business and marketing actions. Deciding on a solution strategy is complicated because every organization is different and what works for you may not work in the hotel across the street. The only thing I can recommend is A combination of these four variables: data, people, technology, and processes. If you master all of them, you will be able to get a strategy for revenue management more decisive.

At Palladium Hotel Group, as the Director of Revenue and Distribution advances, “We are building the digital twin in many of our hotels to improve our customers’ experience on our website and we will be integrating the engine in the first quarter of the year, which will be a more immersive experience.”

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The role of technology

For the manager,Technology is essential in implementing any revenue management strategy And this is where many businesses fail, both by default (just because they don’t have it) and by default (having so much without integration that day-to-day work is impossible). I think that Technology should be a strategic part of the company And it should be well thought out, and have a clear and well-analyzed roadmap.”

More information from Hotelverse at:

– Hotelverse provides the final differential element for direct channel

– Hotelverse supported its role in not mediating hotels

Fernandez distinguishes between technology applied to back officewhich “processes, organizes, cleans and presents your data to you in a clear way to make a decision, as I believe a lot of money and resources should be invested right now. Instead in reception deskWhat the customer sees, I’m from the idea It has really devastating technology suppose a A clear improvement of your experiencebecause if we don’t tend to integrate technology, all it does is confuse it and take resources out of part back office“.