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Diageo It is a leading company in the field of alcoholic beverages and has a portfolio of brands that include:
- Johnnie walker
- Smirnov
- Guinness
- Fences.
In addition, it has a strong presence in Mexico, where it is the market leader in spirits and beer.
In recent years, it has been innovating in the development of premium beverages in Mexico, launching new brands, such as Bushmills Irish Whiskey and Don Julio 1942 Tequila, and introducing new product lines to its existing brands, such as Smirnoff Vodka. Extra stout beer.
Technological innovations
The company uses new technologies to develop premium drinks that are more innovative and attractive to Mexican consumers, and also uses microfiltration technology to produce a smoother, smoother whisky.
It also uses a variety of marketing strategies to promote its premium drinks in Mexico, working with bartenders and mixologists to create innovative cocktails that highlight the flavor of its products.
That’s why Diageo has proven itself to be a leader in the premium beverage industry in Mexico thanks to its focus on quality, innovation and effective marketing strategies. Its collaboration with food engineers has created exceptional products that continue to capture the hearts of customers.
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