Inios has been signing with All Blocks for six years

Matthew Warnier, Media 365, was released on Wednesday, July 28, 2021 at 7:55 p.m.

The New Zealand Rugby Federation on Wednesday announced the arrival of Inies for six years amid economic crisis and the search for a new key partner.

Jim Radcliffe extended his influence to New Zealand. After his commitment to cycling with a team named after him, Mercedes entered the capital in partnership with Ben Ainsley or even Formula 1 for the Football, USA Cup by acquiring the clubs of Lucerne and Nice. In fact, the New Zealand Rugby Federation (NZR) formalized this Wednesday by signing a joint venture agreement with the British Petrochemical Board. From 2022 to 2028, the All Blacks and all other New Zealand rugby teams will join forces with the Enios Sport team to “identify opportunities for performance gains”. In the midst of a new primary partner search following the announcement of US insurer AIG at the end of 2021, the arrival of Inios may be part of the financial fresh air balloon that NZR leaders expect.

A deal that does not please everyone …

According to NZR boss Mark Robinson, this partnership with Innois is “an exciting new adventure” that will allow All Blocks to “work with some of the best sports teams in the world.” For his part, Jim Radcliffe, chairman of the Enios group, did not hide his satisfaction. “We are delighted to be partnering with All Blocks,” the businessman said in a statement. They always showed the necessary courage and determination to perform at the highest level of the game and we can learn a lot from them. However, Inyos’ commitment to New Zealand rugby teams is not in line with the taste of the environmental association Greenpeace, which will display the brand logo on their shorts. “Many of our rugby players are of Mari descent or descendants of the Pacific people, people at the forefront of rising sea levels and heavy rains,” said Jurassa Lee, manager of the association in New Zealand. Don’t ask them to wear the identity of a climate pollutant like Inios. “Considerations that NZR’s employers do not explicitly take into account.