Instagram: testing paid subscriptions and exclusive content – people – culture

social network Instagram, which is owned by Meta, has just announced that from Wednesday it will begin testing a subscription model for its creators.

As indicated in their statement, “instagramers” will be able to Set a monthly price From your choice of content, in the best style of OnlyFans. This opens the “Subscribe” button on each creator’s profile and gives them the opportunity to offer special benefits to their subscribers.

Some of these new tools will be subscriber-only stories with interactive stickers, exclusive “live” stories, and badges that allow creators to identify their most engaged followers.

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This new feature will be Available in the United States For a limited number of creators, because it’s a “preliminary test,” they explain.

The platform plans to expand access to more creators in the coming months.

At the moment, ten “instagram” will have the opportunity to Try this new feature: Alan Chaiken Chow, Sedona Prince, Alisa Kelly, Kelsey Cook, Elliot Norris, Jordan Chiles, Jack Gehry, Bunny Michael, Don Allen Stephenson E. Looney II.

Since last year, there has been talk about the possibility of Instagram enabling the paid subscription function and accessing exclusive content as a way to support and reward content creators for their efforts on the platform.

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