Kick xQc snatches Twitch for $100 million a year

It seems we have Summer 2019 revival. We explain ourselves. One of Twitch’s most popular streamers, xQc, announced on Friday that it will be joining the streaming platform, Kick, in what can only be described, beforehand, as a blow for Twitch. twitchwhich has recently led to a strained relationship with content creators due to ads and policies that haven’t gone so well.

To this we must add that Kick, the new streaming platform everyone is talking about, he took the opportunity to make very disturbing announcements regarding what he would pay the streaming operators, in an attempt to dominate the market. The reader can tune in to RUSH Season 4 128 to get an idea of ​​the context.

With this position, Felix Lengel, a Canadian known in networks as xQc has signed a two-year contract worth approximately $70 million with a kick, with incentives that could bring the total to around $100 million, according to his agent, Ryan Morrison. According to many public media outlets, the Lengyel deal, which is about the size of the two-year contract extension that LeBron James signed with the Los Angeles Lakers last year, could shake up the economy of the online entertainment world. It should be noted that the agreement is not exclusive.

xQC has nearly 12 million followers And the ability to attract tens of thousands of viewers. Depending on what metrics you look at, he’s the most popular on Twitch.

Kick allows me to try to do things I’ve never been able to do before. I am very excited to take this opportunity and maximize it in fresh new and creative ideas for years to come.

xQc, Felix Lengel

Why the summer 2019 boom then?

This isn’t the first time the streaming platform has tried to compete with Twitch. In the summer of 2019, Microsoft’s then Mixer platform made a similar move to Amazon’s then most popular platform, Ninja. He wasn’t the only one, other popular viewers like TheGrefG himself experienced Microsoft’s great platform.

The result is known. Mixer shut down after a year or so, unable to build audiences to compete with Twitch, and viewers returned to Twitch Fold, unable to transfer their audience to the new platform.. Mixer was technically better, it had the backing of an entity like Microsoft however, it gave up.

This is not to say Kick can’t achieve what Mixer can’t. This non-exclusive part is probably a big point in Kick’s favor. it’s over, It would be good for the ecosystem if there really was a real alternative to Twitch to end the monopoly. But a clearly unsustainable model, such as paying $16 an hour to every streamer regardless of their followers, results, and content type, along with moves that have proven to fail in the past, raises serious doubts that this could ever become possible.

And if Kick accidentally manages to touch Twitch, no one should think that Amazon’s golden-egg goose will just sit still without a reaction. We’ll see if there’s a revival for summer 2019 and we’ll follow all the news closely.