L’Oreal explores new technologies in cosmetics

L’Oréal is betting on new facets of beauty in the future. The French cosmetics giant has presented its latest cosmetic innovation. The submission takes place after its participation in the Viva Technology fair, in the center of Paris Porte de Versailles, from 14 to 17 June.

This exploration combines the elements of 3D, real-time tracking, and augmented reality. In addition, the group has artistic collaborations from Ines Alpha, Romain Gauthier, Kami and Sam Madh, four artists who confront “a plurality of perspectives to create a new order of beauty,” according to the group’s managing director, Nicholas Hieronymus.

Among the new creations stand out Camia influencers Virtual with Down Syndrome, which provides a better representation of people with disabilities in the virtual environment. next to, Created 3D makeup that users can wear thanks to augmented reality, as well as a fashion show with the same technology. Finally, tattoos on the body that turn into jewelry in the future stand out.

L’Oréal invests in technology to create new tools such as portable eyebrow makeup

The French giant is not the first time to use technology to create new cosmetics. In January, the company, with a minority stake, entered into the capital of the Korean company Prinker, developing tattoo machines.

The machine allows for the creation of permanent tattoos that users can achieve Custom eyebrow look based on their facial features. The device was presented at the CES 2023 technology fair.

Loreal Brow Magicthe name of the device, is a portable electronic eyebrow makeup applicator. With this device, which has 2,400 nozzles and 1,200 dpi printing technology, consumers can define the shape of their eyebrows in a matter of seconds..

next to, The company has evolved haptathe first portable, smart makeup applicator so that people with limited mobility can apply makeup independently. The makeup applicator has smart motion controls that provide the user with the ability to apply makeup in a much easier way.