Mahou is once again ranked as the most valuable Spanish brewery according to the Kantar BrandZ 2023 ranking

Another year, Maho It is the most valuable Spanish beer and has also become the fastest growing brand in the FMCG segment; This information was revealed today in the Kantar BrandZ ranking prepared annually by the world leader in market research and which includes the 30 most valuable Spanish brands.

The respected consulting firm has published a rating based on the value consumers place on brands and analysis of financial data. In this ranking, the top positions are occupied by mobility, retail and banking companies, Mahou merges into the top 30 beer brands list; Not only does Mahou lead its class, but thanks to the fact that it’s the beer that gets the most, it increases its edge over its competitors. It’s also a milestone for the brand, as only 25% of those that appear in this demanding ranking have grown compared to the previous year.

This unification of the leadership of Maho It is produced shortly after being, for the fifth year in a row, the most awarded batch of Spanish lager in the world.

drive according to Emmanuelle Boy, General Manager of Marketing, Mahou San MiguelThe strong emotional connection that a brand establishes with the consumer is key, and it is developed from an appropriate and engaging expression of its purpose. “At Mahou, we consider it fundamental to remain true to what has been our goal for more than 130 years: to foster meetings between people, which we consider essential to living better. A commitment we establish in all the environments in which we participate and allows us to develop a strong emotional connection with our clients, which is An essential dimension in our growth and leadership in this sector.”

for his part, Ricardo Perez, President of Kantar BrandZ in Spain He highlighted: “We have a lot of reasons to believe that Spanish brands can grow if they know how to rely on the right levers to enhance their brand value, and not just focus on being famous. Innovation, differentiation, creating brand ecosystems or working on sustainability and improving lives People are some of the keys that will drive the growth of Spanish brands.”

differential points Mahou will continue, another year, committed While promoting shared enjoyment and innovation in preparing their beer proposals.

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