New Zealand exports first NV apples to China – Simfruit

Source: Jealousy.

According to The Baker, T&G Global exported the first New Zealand-made NV apples to China.

Aotearoa New Zealand NV's planned 2024 harvest, with 2.9 million boxes of apples, hopes to export to customers in 60 countries this season.

“Over the past 15 years, Envy has grown to become one of the leading premium Apple brands in key global markets including China, Taiwan, Hong Kong and Thailand, and in recent years has seen double-digit growth in the US and Vietnam,” Shane Kingston, director of international sales and marketing at T&G Global, said in the statement. The harvest looks to be one of the best to date, with excellent colour, size and brix degree fruit.Our envy levels will continue to increase in the coming years as Hawke's Bay, Tairawihiti Gisborne and Nelson mature.

T&G Global said it has invested heavily in its dual-hemisphere sourcing strategy, with the Aotearoa (New Zealand) apple season meeting year-round demand for the Northern Hemisphere's high-quality envy.

Globally, more than 12,400 hectares have been cultivated with Envy, Kingston said, “This year's North American Envy crop has been exceptional, and the fruit has been sold in domestic and Asian markets.” “The U.S. is an important and very competitive market, and it's great to see that Envy has about 70% of supermarkets, including Walmart, Costco, Safeway, Kroger and Sam's Club,” he added.