New Zealand won the GB title in the health category for The Last Performance

New Zealand life insurance provider Partners Life has partnered with Specialty New Zealand to create a disruptive campaign that challenges New Zealanders to rethink their preconceptions about life insurance. Partner’s Life ads aired at the end of each episode of Kiwi mystery drama The Brokenwood Mysteries, using characters and story lines to integrate the story in the ads, encouraging viewers to “plan ahead”.

Of the 37 awards, Latinos won 9 metals, including gold, silver and bronze. Energy BBDO Chicago, led by Carla Epoli as EVP, won 1 Gold with “Diversitytree”, a Claritin allergy medicine. “Mouthpad^” by Wunderman Thomson Lima / Augmental San Francisco, GRAY Argentina for LALCEC, “Safelist”, silver for VMLY&R Santiago Movistar. On the other hand, the following works received bronze: Africa Creative TDP of Online Tool (Telefonica), “Daniel Apartment”, Ms. Rushmore Madrid for HIV Stigma, “The Bridge”, produced by Jamud Sao Paulo / Lightform Studios Rio de Janeiro by Click Health, Toronto for Paws NY , “The Name Confusion” by Republica Havas Miami for Alma / Racing Club, and “Jingle Therapy” by VMLY&R Commerce Quenabo / VMLY&R Azmosian New York for Alzheimer’s Puerto Rico + SPS. Puerto Rico/USA.

Health and Wellness Winners

Grand Prix

“Last performance”, Special, Life Insurance from Partners Life from Auckland. Pa: South Pacific Pictures Auckland. New Zealand.

Gold

“Diversity Tree”, by ENERGY BBDO, Chicago Clarit Allergy Medicine Claritin. uses. Post: Audio Exchange.

Friday

“Mouth Pad^”, Mouthpad^ by Augmental in Lima / Augmental, San Francisco by Wunderman Thompson. Pa: D Avant GARDE Publisher Buenos Aires. Peru / America.

“Adjourned day”, GRAY ARGENTINA for LALCEC of LALCEC, Buenos Aires. PA: Landia Buenos Aires. Argentina

“Safe”, VMLY&R for MOVISTAR by TELEFÓNICA, from Santiago. PA: LA FUERZA PRODUCTIONS SANTIAGO. Chili.

Bronze

“Autism Journey”, Africa Creative DTP, Sao Paulo for Telefónica’s Vivo Online Tool. Pa: Then Sao Paulo / Santeria Sao Paulo / Satellite Audio Sao Paulo. Brazil

“Daniel’s apartment”, Mrs. HIV from Rushmore, Madrid VIIV Healthcare. To: PRIMO Content Madrid. Spain.

“the bridge”, PAWS NY of PAWS NY, Click Health, Toronto. By: Jamude Sao Paulo / Lightform Studios Rio de Janeiro. Canada

“The name is confusing”, Republica Havas, Miami Alma / Racing Club Alma / Racing Club. Pa: Twins Music Buenos Aires / Walton Studio Buenos Aires. uses.

“Jingle therapy”, VMLY&R COMMERCE, Guaynabo / VMLY&R COMMERCE, PUERTO RICO ALZHEIMER ASSOCIATION INSTITUTIONAL + SBS of New York. Puerto Rico / USA.

Last performance. Promoter: Associates’ lives. Brand: Associates’ lives. Product: Life insurance. Advertising agency: Specialty, Auckland. Audio Visual Production: South Pacific Pictures Auckland. After preparation: Images & Sound Auckland. Country: New Zealand. Category: Picture. Cannes Awards: Grand Prix Health & Wellness 2023.

DiversityTree (Cannes 2023). Promoter: Claritin. Brand: Claritin campaign. Product: Claritin is an allergy medicine. Advertising agency: ENERGYBBDO, Chicago. Country: uses. Category: Institutional.