April 19, 2024

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Outlines New Zealand's honey industry development plan.

Outlines New Zealand's honey industry development plan.

Beekeeping in New Zealand has seen significant growth since Manuka honey's antibacterial properties gained international recognition.

Australia | Full Domain | New Zealand honey industry has started Double its export value by 2030 By launching a new strategy of Thrive together: securing the future of New Zealand beekeeping 2024-2030 Thriving together: preparing New Zealand beekeeping for the future 2024-2030.

Project launched New Zealand Beekeepingis intended Reflecting the growth of the industry, creating a more stable and profitable path for the sector in the long run. It is based on three main pillars: Sustainability, Quality Orientation and Consumer OrientationAll these will support the target of doubling the country's honey export value.

Nathan Guy, Chairman New Zealand Beekeeping, says the project was created to reset the industry's aspirations for a sustainable future. “A program that reflects the growing maturity of the sector and provides the means to access the resources necessary to invest in that future,” he continued.

The New Zealand beekeeping industry is experienced A significant development since the antibacterial properties of Manuka honey gained international recognition. As a result, honey has become a valuable source of export income for many communities in the country. (n. de r. manuka tree (Leptospermum scoparium) is a shrub distributed along the dry coasts of New Zealand).

Between 2010 and 2020The country's revenue from honey exports increased by five times and reached more than that 525 million dollars.

“Although we have seen it The industry has since shrunk The decline in export earnings and the number of hives, the expected growth in the international honey market makes this clear. New Zealand honey producers have compelling reasons to be optimistic and ambitious About the future,” Guy added.

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Development plan.

There are several strategies in the development plan, including:

  • Strengthening professional leadership.
  • Developing a sustainable industrial reinvestment model.
  • Ensure regulatory requirements are met to enable future growth.
  • Creating a unique New Zealand honey story.
  • Protect the health of bees and support beekeepers.

Rob Semali, president of the association The unique manuka factor is honeyHe said the strategy lays a solid foundation for the sector to harness growth opportunities.

“It is estimated Global Natural Health Market By 2030 it will be at least $24 billion Expected Compound Annual Growth Rate (CAGR) of 8%Semali explained.

“Yes We are working together as an industry to stabilize our export structures “New Zealand Honey will be well positioned to continue to capitalize on this growth to continue to respond to consumer preferences.”

below Sustainable Food and Fiber Futures (SFFF) And the Ministry of Primary Industries (MPI) made the strategic plan possible. The full strategy can be found on the Beculture New Zealand website.

With article adaptations by Casey Enrva at Inside FMCG The entire field. Inside FMCG is an Australian website specializing in grocery businesses.