Popeyes launches his first TV commercial and challenges the consumer

PopeyesProperties Brands Restaurant Iberiajust sent your The first TV advertising campaignwhose motto isDistrustUnder this initiative, the brand challenges its consumers to check the qualities that define a gastronomic offering.

Since Popeye arrived in Spain nearly two years ago, the brand has been seen by Successful local campaigns. For example, his delightful tasting with the people of Valladolid, his chiriguta in Cadiz or his tribute to the people of Madrid with the “Very Madrid” campaign.

Now, the pennant makes the leap to TV with it first adWhich addresses all consumers in Spain and enhances its distinctive mark. This extra step comes from the point of view of advertising from the hand Leo Burnett Creative Agency It is a reflection of a new phase of national projection.

Popeyes challenges the consumer to try his authentic chicken louisana flavour

For this reason, TV advertising is aimed at all those who still do not know what Popeyes is or who have not yet had the opportunity to try it. The idea is Reach a new audience Connect with the consumer, and challenge them to enjoy authentic chicken with the flavor of Louisiana.

From the feeling of mistrust that the consumer bids farewell to in front of brand messaging, Popeyes challenges the viewer directly Check if the concept you are selling is real. In addition to advertising on TV, the campaign also includes outdoor advertising in Street Furniture Circles & Awningsthe social plan in Instagram and YouTubeInternet campaigns.

Another step in the growth of the brand in Spain

Thus, the new place accompanies the great growth process that Popeyes is going through in our country, where there are currently 44 restaurants.

By 2024, the chain will specialize in fried chicken Expect to reach 200 establishments And it has managed to become the first choice of reclaimers when it comes to consuming this highly acclaimed product in recent years.

Yvette Tate, Marketing Director of Popeyes for Spain and Portugaldeclared: “The campaign of distrust fills us with hope. It is the result of listening to the customer and evaluating our qualities as a brand. We are sure that it will help us reach all consumers And of course to boost our growth.”

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