Samsung Electronics’ brand equity rose by double digits and ranked in the top five global brands for 2022

For two consecutive years, Samsung has achieved double-digit growth in brand value

Samsung Electronics Co., Ltd. has been recognized. by Interbrand, a global brand advisory firm, as one of the top five in the “Best Global Brands” of 2022. Each year, Interbrand announces the world’s top 100 brands and Samsung’s brand value is 87.7 billion $, representing 17% growth compared to $74.6 billion in 2021, putting the company in fifth place for three consecutive years.

The achievement was based on Samsung’s financial performance, which is now approaching pre-pandemic levels, and increased memory demand due to increased data usage. In 2021, Samsung achieved 20% brand value growth compared to 2020 and continues this year with double-digit growth. Samsung first entered the top ten list in 2012, taking ninth place, and has managed to raise the rating every year, reaching sixth place in 2017 and fifth in 2020.

“Samsung Electronics has been able to achieve double-digit growth in brand value for two consecutive years. Thanks a lot for the support of our global customers.” YH Lee, Executive Vice President and Marketing Director of Samsung Electronics. “In return, the entire company will work as one team to deliver a better and more satisfying customer experience.”

Factors Interbrand Values ​​to Build Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET division and created the Device Experience Division to increase the synergy between its products and provide a higher level of customer experience. In addition, Samsung launched the Customer eXperience-Multi Device Experience Center to enhance the multi-device connectivity experience.

Alongside these actions, Samsung has integrated SmartThings into its product categories, creating a comprehensive ecosystem and multi-device experience. SmartThings also allows consumers to get the most out of their Samsung devices, as well as third-party products.

In addition, Samsung’s Next Generation Lab has been set up to foster real conversations about activities for the future of products and services. Comments and feedback from the laboratory have been applied to products and marketing activities.

In addition to innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automation, and robotics through continuous investment have played important roles in Samsung’s growth.

Samsung recognized efforts in every product division for a better customer experience

cell phone

• The Galaxy S22 series builds on camera innovations based on customer feedback and the launch of the Nightography campaign that promotes leadership in the foldable mobile phone category.
• Alliance with Google and Microsoft to enhance the connected user experience.
• Respect the value of user security and privacy with Samsung Knox.

Network

• The path leading network innovation in virtualization and openness through large-scale business experiences.
• Supporting the 5G industry with a market-leading 5G portfolio from RAN and Core to automation tools.
• Make commitment to the environment, society and government a reality through smart grid solutions for energy efficiency.

visible screen

• Continuous innovation for premium TVs, including Micro LED and Neo QLED 8K/4K.
• Enhance its product range based on customers’ lifestyle, such as The Frame and The Freestyle.
• Introduce new gaming experiences to consumers, including the Samsung Gaming Hub and Odyssey Ark.

household appliance

• Expand Bespoke product categories beyond the kitchen to the entire home, including laundry care, floor care, and air care.
• Delivering sustainability values ​​through its products (achieving a high level of energy savings rate for key products, ensuring digital inverter compressor guarantees, and reducing emissions of microplastics from washing machines in collaboration with Patagonia).
• Create excitement among Bespoke fans through O&O campaigns that focus on engagement.

Semiconductors

• Invest in state-of-the-art technology and production capabilities to ensure stable supply of high-end applications (establishment of a new US$17 billion manufacturing line in Texas, and a KRW 20 billion R&D complex in Gyeonggi).
• Introducing industry-leading semiconductor innovations that improve product performance and energy efficiency (the industry’s first mass-produced 3nm GAA).
• Develop innovative memory solutions to address the growth of data-intensive tasks in areas such as artificial intelligence and machine learning (CXL memory, HBM-PIM, SmartSSD second generation) and expand strategic partnerships to meet new industry challenges.
• Pushing the boundaries of logic solutions that can provide enhanced user experiences and new opportunities (Exynos 5G Modem, Exynos 2200, 200MP ISOCELL HP3).

Interbrand’s “Top Global Brands” are listed according to each brand’s value valuation, which is the result of a comprehensive analysis of the company’s financial performance, brand impact on customer purchases, and brand competitiveness.