Samsung is collaborating with Qualcomm and Google to explore extended reality

Seoul, Feb. 2 (EFE). – The giant technology company, Samsung Electronics, has formed an alliance with the American companies Qualcomm and Google to build an ecosystem that facilitates the development of new devices and experiences related to the so-called extended reality.

Samsung announced this collaboration at the “Galaxy Unpacked” event that was held in San Francisco (United States) on Wednesday US local time (Thursday for South Korea), where the South Korean company presented its new series of Galaxy S23 phones.

“We will change the future of the mobile industry by building an extended reality ecosystem together with Qualcomm and Google,” Roh Tae-moon, President of Samsung Mobile eXperience Branch, told the event, Yonhap News Agency.

However, Roh did not provide any information about any specific product or the collaborative project itself.

Extended Reality (RE) is a concept that encompasses both Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (RM), which refers to technologies that digitally generate environments and objects. With control and integration at different levels with a real environment.

The goal of this cooperation, the details of which are expected to be known from now on, will be to establish a solid base for this booming sector, which many companies have joined but not completely taken off, before revealing specific devices.

The announcement predicts, however, that the company will actually be working on some kind of technology, or technology for that matter.

Samsung tackled these technologies with the launch of its Gear VR virtual reality glasses in 2015 or the subsequent 2017 Odyssey model, which would receive an update a year later, but the South Korean company has since moved away from the segment.

Attracted by the faltering boom, companies betting on these technologies include Meta, owner of Facebook; Microsoft, Sony or Apple, among others. EFE

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