Samsung is the brand that generates the most trust in Chileans – Samsung Newsroom Chile

For the first time, the Chile3D Brand Assessment Study has combined the Chilean Trust Assessment Award and the multinational with first place in technology, as well as, for the eighth year in a row, awarded as a Brand of Excellence in the categories of Smartphones, TVs and White Line

Technology company Samsung Electronics Chile was recognized in the Chile3D 2023 Brand Assessment Study as the brand that generates the most trust among Chileans, confirming its leadership in our country, thanks to its efforts in innovation, sustainability and connectivity.

In addition, the same study recognized Samsung Chile, for the eighth year in a row, as a brand of excellence valued by Chileans in the categories smart phonesAnd TVs and appliances.

“Recognition, for the first time, of the brand that generates the most trust among Chileans is empirical evidence that those values ​​that Samsung promotes every day, such as excellence, commitment to providing products and services that have a positive impact on people’s lives, and work ethic are the values ​​that Chileans also recognize them as their own values. We are proud as a company of the trust and support that the country has once again placed in our brand, and we will continue to fulfill this responsibility,” added Anita Quirolles, Marketing Director, Samsung Electronics Chile.

Samsung’s pillars include innovation, quality and sustainability: a key element in leadership in the Chilean technology market. Thus, the multinational company has shown its commitment to innovation, by creating products and services that provide greater simplicity in the daily operations of the consumer.

In terms of quality, this was one aspect where the company constantly strived to improve its products, to ensure user satisfaction.

On the other hand, Samsung has implemented programs and policies focused on reducing its environmental impact, in addition to launching product lines with recycled materials, which were recently recognized by the Blue Seal of the Clean Production Convention of the Sustainability and Climate Change Agency.

In addition to these pillars, the company implemented many measures that contributed to its leadership in the Chilean market, highlighting strategic alliances with local companies and institutions to improve its presence in the industry and expand its range of products and services. Case in point is the latest collaboration with Patagonia, in its attempt to promote sustainability in laundry.

It has also invested in the development of artificial intelligence (AI) and the Internet of Things, even making room to create music from night photos captured with the new Galaxy S23 Ultra, providing more advanced and personalized solutions for its customers.

Chile3D 2023 Brand Evaluation Study was conducted during January and February of this year and involved more than 5,000 domestic consumers..

For more information about Samsung and its products, visit the official website www.samsung.cl or press newsroom https://news.samsung.com/cl/