Sony competes with Tesla and announces a new electric brand

This will be the brand with which Sony Honda Mobility, an alliance between Sony and Honda, will present its electric cars and which already has a prototype already on the show floor at the Las Vegas Convention Center.

With this launch, the all-Japanese company is entering a sector where only one other tech company is launching products, Tesla, which has been embroiled in economic troubles after failing to deliver vehicles.

Just yesterday, Elon Musk’s share price closed the day down 12.2%, after it was announced that the world’s most valuable automaker missed its fourth-quarter delivery estimates, despite shipping a record number of vehicles.

Although it is not yet clear if these cars will make it to Mexico, Statista reports that sales of battery-powered vehicles (BEV) and plug-in hybrid vehicles (PHEV) do not stop growing year after year in Latin America. In fact, the country represents the largest market in this segment in the entire region, with a total of more than 4,500 new units sold in 2021, a volume slightly lower than the combined estimate for Colombia, Chile and Costa Rica last year. .