Spaniards demand more vegan chocolate options from brands

More and more consumers choose plant-based foods in their daily lives and expect food brands to display them one choice vegetarian , As indicated by 62% of those surveyed, between the ages of 18 and 44, In a global study on a vegetarian diet in sweets, bakeries, pastries and ice cream, prepared by Barry Callebaut. The manufacturer will open Plant Craft temporarily online store, From January 10 to February 10, 2022, during “Vegan”, with over 50 recipes vegetarian From pastries, bakeries, drinks and ice cream.

At this time only 45% of consumers are satisfied with the current offer of milk chocolate vegetarian of the market, as stated in the report of the global manufacturer of chocolate and cocoa. Millennials and Generation Z, Those between the ages of 18 and 44 years old, are more inclined to actively seek out a diet using plant-based alternatives, versus 43% of subsequent generations (X and Boomers).

Millennials and Generation Z, ages 18 to 44, are most likely to actively seek out a diet with plant-based alternatives »

Manufacturer Barry Callebaut’s study reveals that A third of users around the world are aware and will pay mores for a vegan product option. In this case, again, Millennial and Generation Z consumers are more prepared for it than the older generations. In Spain, respondents showed similar behaviour, with 62% of consumers aged 18-44 expecting brands to offer vegan options and 43% willing to pay more for this type of product.

About milk chocolate with vegetables, The study revealed that 67% of users, between the ages of 18 and 44, were “interested in having a more diverse and spacious offering.” In the national case, 70% of Spaniards of these generations believe that there should be more types of flavors and textures for milk chocolate. vegetarian.

7% of Spaniards, aged between 18 and 44, think there should be greater variety in the flavors and textures of vegetables »

How much do you consume vegan chocolate? According to the study, three out of four surveyed between 18 and 44 years old (74%) claim to “occasionally consume chocolate”. vegetarian‘, compared to 25% of those surveyed at the beginning of 2020 in a similar study that claimed they ‘eat chocolate of plant or vegetable origin’.

When asked to think ahead, nearly half expect to increase their consumption of plant-based products. In the case of resonators, three out of four respond the same. The national picture does not change. 53% expect to eat more plant foods in the future.

Health and flavor, the main drivers

all over the world, health (43%), taste (41%), bring a variety to the store and/or try something new (34%), Before other issues, such as climate change or animal welfare, they are the main motivators to try chocolate candy vegetarian. Only 12% said they chose this type of product due to allergies. In Spain, the motives are similar: health (43%), taste (42%) and variety (34%).

The main drawbacks are: Differences in taste (28%), price is too high (25%) and ignorance (19%).

Consumer research shows it vegetarian It is the biggest, most effective and attractive claim to buy this type of product, if we compare it with vegan, vegan, lactose free, dairy free. The latter two have only 16% attractiveness compared to other restrictive dairy claims.

Planet Craft, Barry Callebaut’s online store

For this reason, Barry Callebaut will open during “Veganuary” (vegetarian, in Spanish), Plant Craft, an ephemeral online store (www.barry-callebaut.com/), From January 10 to February 10, 2022, recipes from food brands will be presented vegetarian From pastries, bakeries, drinks and ice cream.

More than fifty product recipes designed by reputable online chefs will be available in this pop-up for purchase or download.