Steal Artois, the clothing line through which Stella Artois encourages people to steal their drinks in bars

The distinctive cup is shaped like a cup Stella Artois Fans of the brand love it so much that sometimes, unintentionallyThey take it away when they leave the place where they were enjoying the drink.
The AB InBev brand plays with this reality and words with its launch in the Chilean market Artois clothing line stolen whose name plays on the similarity of the words 'Stella' and 'steal.'” The launch was announced through a campaign she created VML Shelley and David New Yorkagencies owned by the WPP Group.

The campaign is spread under the slogan “Worth borrowing” The key piece to it is the spot it produces revolution In it, the brand talks about how common it is to grab a “glass” from the bar or consider doing so. But she understands this weakness in a humorous way and to make things easier for those interested, she presents a collection of five pieces of designer clothing “To attract the attention of others and something more” As the brand itself says.

“At Stella Artois, we understand that the beauty of our glass makes it a statement of desire.” says in a statement from the brand Camila Blas, Marketing Director, AB INbev Chile. “We know that borrowing, although inconvenient, is an acknowledgment of that, so we can't help but celebrate and recognize all those beauty lovers who, like us, can't bear the temptation of enjoying a perfectly presented glass of Stella in their homes. This campaign is a tribute to them all.”

The clothing set consists of Jacket, bucket bag, jacket, pants and fake arm jacket. It can be seen in Web page Created specifically for the campaign, those interested in the clothing can also leave their details to show their interest in the items, which will be raffled off among registrants. The promotion will be active until January 31 and the announced campaign is broadcast Press, outdoor advertising, digital channels and social networks.

“We are delighted to be putting such a great truth on screen in a brave way: celebrating those who borrowed a glass of Stella Artois from the bar, not punishing them.” Comment on the campaign Raimundo AnduragaCreative General Director VML Chile. “Recognizing them as fans of the brand and inviting them to continue doing it in a fun and fresh way, especially with the new style and style of Stella Artois. Pure merit of the agency's very united client group, with a lot of courage and that he has undoubtedly taken glasses from the bar more than once.”