Succeed with a seasonal marketing plan

Calendar planning will help you achieve goals, increase sales, and compare results year after year. In addition, it is necessary to keep track of important dates and events.

The first step in a business strategy is to plan the calendar in advance, so you need to be up to date on key dates for your business and be prepared to deliver on all the sales forecast.

Creativity plays a very important role in strategy. With affiliate marketing, it is possible to find new opportunities that attract conversions thanks to the customized content and campaigns that each affiliate promotes, adapted to their audience.

Succeed in your seasonal marketing plan! Calendar planning will help you achieve goals, increase sales, and compare results year after year. In addition, it is necessary not to lose sight of important dates and events. Click to tweet

Highlights of the last quarter of the year

The last quarter of the year is already known as the “golden quarter”. More and more brands are taking part in the popular Black Friday, but retailers are also seen fully tapping into their potential throughout this period and celebrating other events that are not so well known but make it a key period in which to show up. More opportunities to increase business sales.

As both Black Friday and Cyber ​​Monday see growth year on year, brands and affiliates are using this opportunity to attract those more price-sensitive shoppers. As a brand, you should consider whether to include these events in your calendar, considering the sales forecast they might ensue. For their part, associates prepare themselves in advance for the indicated dates and recommend to pay attention to the deadlines they indicate, since the strategy should be planned in advance to get where they want and achieve the set goals.

Key dates for your calendar until the end of the year

Starting in September, which marks the end of the holidays and the beginning of the school year. It’s time to plan for the latter part of the year, not losing sight of the other dates we can set before the famous Black Friday. Going forward, we’ll be creative and point out the dates you might be able to use in your sector:

• From September 17 to October 3: Oktoberfest

In October, with the arrival of autumn, we highlight Halloween, which has its origins in Ireland but is becoming more and more prevalent. We recommend that you celebrate this day with less than making a scary post on your social networks. Apart from these, you can also use:

• October 1st: International Coffee Day
• October 1st: World Vegetarian Day
• October 19: International Gin and Tonic Day
• October 31 Halloween

At the beginning of November, the first things that come to mind are Black Friday and Internet Monday, which are undoubtedly star days that any brand should include in their calendar. But here we leave you with other important dates during this month:

• November 1st: World Vegetarian Day
• November 5: Bonfire Night
• November 11: Memorial Day
• November 11: Singles’ Day
• November 19: International Men’s Day
• November 25: Black Friday
• November 28: Cyber ​​Monday

Until the last month of the year, December, the countdown to Christmas begins. We have already noticed the competition that has been there in these months for brands, which is why it is important to plan well logistics, keeping in mind last minute buyers. Did you know that Super Saturday is one of the most profitable dates of the year?

• December 6 and 8: Constitution Bridge
• December 17: Great Saturday
• December 24: Christmas Eve
• December 25: Christmas
• December 31: New Year’s Eve

Regardless of the end of the year, we should never lose sight of the beginning of the following year where every day there is a new opportunity to increase sales online except for those already known as Valentine’s Day or Father’s and Mother’s Day.

If your company markets products adapted to different dates and occasions, affiliates can promote them and help you continue to grow and compete in this segment through affiliate marketing, reaching your target audience with a cost-per-result strategy.

Whether you are a small or large business, Awin can help you achieve your goals, knowing how, over here.