Tesla overtakes Toyota and Mercedes as the most valuable brand in the world

Although she is by no means a newcomer to the auto industry anymore, Tesla’s upward progression doesn’t seem to be over. Eighteen years after the launch of the original Tesla Roadster, critics of the California company may now be dreaming of a present in which the pace of its innovation and achievement is at least moderate.

Nothing could be further from the truth. The 2023 edition of Kantar Brandz’s “Most Valuable Global Brands” ranking places Tesla at number one 1 among the 100 most valuable car brands in the world. It is not an insignificant achievement at all, as it surpasses unified and “distinguished” logos such as Mercedes-Benz, BMW or Porsche.

Tesla and BYD, two electric companies in the top ten

In digital terms, Tesla leads this prestigious ranking with a brand value estimated by Kantar Brands at 61.932 million euros. this data Almost 2.5 times higher than the 26.092 million used by Toyota in second place.

The best place in the European “luxury” category is Mercedes-Benz, which takes third place in the list with a value of 22,163 million euros. According to the creators of the rating, the Stuttgart residents’ strong commitment to the electrics allows them to keep the bronze medal for another year.

Behind this platform stand the two German companies BMW and Porsche, with a value of 19.359 and 14.927 million euros, respectively. Both closed the “top five” in this rating, with BYD Follow them closely. And it is that this Chinese giant, with a valuation of 9.311 million dollars, settles in sixth place, beating Ford and Audi and becoming 2nd electric vehicle brand to make it to the ‘Top 10’.

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An enthusiast specializing in cars, competition, history and automotive technology. The eternal intern also in the innovative sector of sustainable mobility. Graduated in Journalism and has several years of experience talking about the four wheels.