Textil Lonia signs former Amichi and Multiópticas to lead its international expansion

Sociedad Textil Lonia restores Belén García to leadership in international retail sales. The Galician group, controlled by the Domínguez family and based in Pereiro de Aguiar (Ourense), has re-signed the CEO as the new director of international retail for CH Carolina Herrera and Purificación García, Modaes has learned.

The CEO is already well known at home, where I worked for four years, and became responsible for the Spanish market between 2016 and 2017. Later, she jumped to Amichi as retail manager and later to Multiópticas, where she was general manager of New Holding Optics, the subsidiary that operates the cooperative’s own stores.

Trained in Finance and Business at Ceste Business School in Zaragoza and Confederation of Entrepreneurs in Aragon and with a Masters Degree in Marketing and Business Management from Esic, García Calvo began her career in the fashion sector as Director of Northern Spain at Liz Claiborne.

Belén García has already worked at Textil Lonia for four years, leading the Spanish market

After six years with the company, Signed directive to Magritte as a commercial delegate to the Iberian Peninsula. next to, It has also passed through Mont Blanc and consulting the top ten before signing to Textil Lonia.

According to the latest available data, corresponding to the fiscal year 2021, Sociedad Textil Lonia has about 664 points of sale with its two brands. The network is distributed in 134 of its own stores; 427 Corner, at El Corte Inglés store in Spain and Portugal and El Palacio de Hierro in Mexicoand 103 domestic and international franchises.

With Purificación García, the group has 52 stores29 of them are in Spain. The rest are in Portugal, with seven of their own stores; Mexico, with six; The United States has two and Chile has eight.

Sociedad Textil Luña works with 103 franchisees abroad

In the case of CH Carolina Herrera, the group concentrates the largest number of its own stores in the United States, with 31 stores, followed by Spain, with eighteen stores. It is also present in Portugal (four stores), the United Kingdom (three stores), Mexico (five stores), France (two stores), Chile (three stores), South Korea (six stores), Singapore, Malaysia, Japan (four stores), Belgium (two stores), Italy and the Netherlands. Through franchises, the company is present in the Middle East, Africa, Central Asia and the Far East.

The Group ended the 2021 financial year (ending 28 February 2022) with revenues of €347.2 million.compared to 208.8 million euros in the previous year. The result for the year was positive, 49.3 million euros.

Sociedad Textil Lonia started its activity in 1997 and in 1998 it launched the brand Purificación García. Two years later, the group reached an agreement with Puig (owner of Carolina Herrera) to create the CH Carolina Herrera brand. The company is still controlled by the Domínguez family and Puig owns 25% of the capital.