The owner of Campofrío started a snack business to create a ‘unicorn’

sigmaMexican food giant with a turnover of 7,500 million and owner of Campofrio, Launched in snacks category internationally Through the Growth Business Unit, which aims to seek new opportunities for growthSupporting the company in sectors where it is not currently present.

The company determined that the snacks category never stops growing globally and created the banner Snack’in for you to develop it internationally, With a presence in Mexico, the United States and Europe, including Spain, by suggestion

sigmaMexican food giant with a turnover of 7,500 million and owner of Campofrio, Launched in snacks category internationally Through the Growth Business Unit, which aims to seek new opportunities for growthSupporting the company in sectors where it is not currently present.

The company determined that the snacks category never stops growing globally and created the banner Snack’in for you to develop it internationally, With a presence in Mexico, the United States and Europe, including Spain, By proposing halfway between savory (delicious) and nutritious (healthy) products.

“This is a global brand that wants to lead the growth of the snack category in this market space with it Few processed products (maximum six ingredients), with simple preparation (baked, not fried) and for all audiences.Simon Fosti, Sigma Snacks Business Unit Director Europe, points out.

The company has identified five places where there is activity (meat, dairy, nuts, fruits and vegetables) Develop a different proposal for each of them. A brand will not be a single product or category.

In meat, you will sell Serrano ham chips And the loin treatment. In dairy products, it will be marketed Cheese cubes dryer; Dried fruits are mixed with rice and sausage to be sold in the form of crunchy pellets; Fruit will be presented in the form of Jelly (jelly beans); Finally, the vegetables would be sold in extruded form with peas or chickpeas as a base, in addition to other ingredients.

The product has been tested in Spain at gas stations, e-commerce and Kinépolis cinemas since December. In the first phase, which is now being launched, it will be marketed in Hundreds of Shell and Cepsa service stations, as well as Carrefour and El Corte Inglésthe first partners in retail, although there will be more, ”explains Simon Fosti.

The company will rely on Campofrío’s commercial, administrative and logistics team, although they are independent companies. The price of the products to be sold for individual consumption (20-40 grams) will not exceed 2 euros. Plus, the average will not exceed 100 calories per product.

Snacking commitment marks Sigma’s entry into Huge denomination issued last year more than 2300 million euros only in Spain, according to IRI. Nuts dominate this category, followed by chips and so-called snacks.

Sigma’s ambition is also high. “The global goal for growth startups is to become a unicorn and get more than 1,000 million euros in 2030. There is a well-defined plan, the investments are going to be significant and we believe we can deliver,” explains Sigma’s Snacking Business Unit Manager Europe.