The private label is experiencing a huge rise and is already approaching 50% of food sales | comp

Inflation drives up shopping cart prices, and it also forces consumers to look for ways to save when it comes to going to the supermarket. The clearest reflection is the motivation behind distribution brands, popularly called “white brands”, whose demand grows as prices increase.

According to Nielsen IQ data, corresponding to June, private labels already account for nearly half of food sales. Specifically, its level has already reached 49.4%, an increase of 2.5 percentage points from May, after recording a 17.1% growth in spending, while manufacturers have achieved this by 7.9%. The latter has reduced its stake to 50.6%.

In the group of all mass consumption categories, the private label grew two points to 41.8% in June. “While we hope that the economic measures adopted will stop price increases, the consumer will change their buying habits to adapt to the situation and we see, for example, how the private brand continues to gain market share month after month,” says Patricia Daimel, General Manager of Nielsen IQ For Spain and Portugal A trend is not unique only to Spain In its presentation of half-year results on Wednesday, Carrefour estimated the weight of its brands in group sales at 32%.

The economic context shows the strong growth in sales in mass consumption during the month of June. Their number reached 4,453 million, an increase of 11.5% over what was spent in the previous year. Sales grew in volume by 1.4%, so the increase in the value of the shopping cart is due to the increase in prices experienced by all product categories. In the case of foodstuffs, the rise in sales in value was close to 13%, while they barely advanced 0.1% in volume.

The products that increased their sales by value the most in June, according to Nielsen data, were smoked foods (53%), oil (51%), margarine (40%), butter (31%) and pasta (30%) or industrial pastries. .

The following are milk and shakes (15.3%), dry foods (15.2%), dairy products (14.9%), frozen foods (14.3%), and cooked and pre-cooked dishes (13.0%). 9.6%), preserves (9.2%) and Charcuterie (6.8%) are also becoming more expensive.

By sales channels, spending in small supermarkets grew by 15%, 12.8% in medium-sized supermarkets and 12.4% in large supermarkets. Hypermarkets did so at 7.5%. The online channel has increased by 4.7%.