The smiling Instagram dog who led the way to reach the goal

For many, Instagram is an essential app on any smartphone. Photo walls where anyone can share their life with other Internet users. Vacations, dinners, afternoons… What started as a means of communication between unknown people ended up becoming a great show for celebrities. So much so that many promotional campaigns are celebrated within its digital borders. But every story has a starting point. For the app, he was a smiling dog, and without knowing it, he would become an internet legend.

This is the first post on Instagram

To find out the first Instagram post we have to go back to July 16, 2010. Kevin Systrom, an unknown person, launched an online test, an image in which a dog appeared with its mouth open, half smiling, next to the user’s foot. Just under 3 months later, on October 6, it was officially launched in major digital distributors on mobile. So far, the post has received a total of 339,521 “likes.”.

Systrom is the co-founder of Instagram. Together with Mike Krieger, they both launched a new way to share moments with audiences with the touch of a thumb. Within the first 24 hours of its operation, it reached more than 25,000 users. Nearly two years later, the headlines announced her change. Meta, known at the time as Facebook, put $1 billion on the table for the acquisition. The offer was accepted. Given his current influence in the company, it proved to be a great move on Zuckerberg’s part.

Instagram is one of Meta’s economic lungs. At the advertising level, it contributes a large percentage of the profits of international companies. In terms of monetization, it is more attractive to interested companies compared to Facebook. 11 years later, the app is still on the crest of the wave.