Even six years after its launch, TikTok’s popularity has not diminished one bit. On the contrary, the popular video sharing app is on track to set a new record, recording more downloads than in the past two years.
According to data provided by OnlyAccounts.io, TikTok reached nearly 770 million downloads in the nine months of the year, or 100 million more than in the same period of the previous year.
Second largest number of downloads after 2020
TikTok has risen to the top of the world after one of the most stunning rises in the social media scene. Over the past six years, the number of people using the popular video-sharing app has increased fivefold to more than 1.9 billion, while TikTok has become the world’s most valuable social media brand, ahead of Facebook.
As if that wasn’t enough to prove its dominance in the social media space, TikTok downloads could set a new record in 2023. According to data from Statista and AppMagic, the video-sharing app has reached nearly 770 million downloads in nine months, or a 16% increase Compared to the same period last year. Additionally, this shows that three months before the end of the year, TikTok was 88 million downloads behind its 2022 total, which recorded 858 million downloads.
The 2023 numbers are even more impressive compared to 2020, which was a record year for the video sharing app. Statistics indicate that the application reached 802.5 million downloads in nine months of 2020, an increase of 32 million compared to the same period in 2023, and ended the year with approximately 985 million downloads, which is the highest number in its history. With downloads on the rise in 2023, TikTok could easily set a new record and cement its title as the fastest growing platform in the social media landscape.
TikTok’s nine-month in-app purchase (IAP) revenue increased 62% year over year to nearly $2 billion
In addition to increasing downloads over the past two years, TikTik is also on track to achieve record revenue from in-app purchases this year. According to data from Statista and AppMagic, TikTok users spent nearly $2 billion on the app in the nine months, or 62% more than the same period last year. In addition, statistics indicate that the third quarter of 2023 saw the highest in-app purchase revenue in the history of the app at more than $680 million.
These impressive numbers come after the video sharing app has already seen impressive growth in 2021 and 2022. Last year, the app generated more than $2.5 billion in in-app purchase revenue, or 50% more than the $1.68 billion reported in 2021.
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