US Black Friday online sales hit record $9 billion despite inflation: Adobe Analytics By Reuters

Nov. 26 (Reuters) – American shoppers spent $9.12 billion online on Black Friday, according to a report released Saturday, as consumers weathered the pressures of high inflation and took advantage of deep discounts on all kinds of goods and products from smartphones to toys.

Online spending rose 2.3% on Friday, according to the data and information arm of Adobe (NASDAQ:) Inc. , as consumers clung to discounts even on the traditional big shopping days, even though the deals are already starting in October.

Adobe Analytics, which measures e-commerce by analyzing transactions on websites, has access to data covering purchases at 85% of the top 100 online retailers in the United States.

He had forecast Black Friday sales to rise by a modest 1%.

Adobe expects Cyber ​​Monday to once again be the biggest online shopping day of the season, with $11.2 billion spent.

Consumers were expected to flock to stores after the pandemic disrupted in-store shopping for the past two years, but Black Friday morning saw stores crowded less than usual with intermittent rain in some parts of the country.

Americans turned to smartphones for holiday shopping, and data from Adobe mobile shopping offerings accounted for 48% of all digital sales on Black Friday.

(Reporting by Deborah Sofia and Maria Ponizath in Bengaluru; Editing by Sriraj Kalovila, Danielle Wallis and Margarita Choi; Editing in Spanish by Joanna Casas)