Why is Ford lowering the price of the Lightning F-10 electric car?

Ford announced that it would lower the price of the truck F-150 Lightning Electric Pickup Truck Up to $10,000 Thanks to Increased Capacity And reduce the cost of raw materials for batteries.

(See: The company will install free charging stations for electric cars.)

After the announced reduction, The basic version of Lightning now has a suggested retail price of $50,000While the most expensive Platinum Extended Range version costs $92,000.

next toFord will temporarily close its Rouge Electric Vehicle Center assembly plant, where the F-150 Lightning is built. to complete the modernization of the plant, which will allow production to be tripled to 150,000 units.

The F-150 Lightning’s price drop coincides with an increase in electric vehicle production in the North American market and an intensifying price war in this segment.

In the second quarter of the year, Ford sold 4,466 units of the Lightning, but global Ford electric sales fell 2.8% to 14,843 units, While vehicles with combustion engines increased by 10% to 482,230 units.

(See: Cars with the Lowest Gasoline Efficiency in the Colombian Market).

in 2022, Ford has increased the price of the F-150 Lightning four times, and the price of the car in its basic version exceeded $ 40,000 at the beginning of the year to $56,000 in December.

Marin Gaga, director of customer relations at Ford, in a statement justified the electric truck price increase in 2022 by “Rapidly rising material costs, supply constraints, and other factors.”

“The modernization of the factory (Rouge Electric Vehicle Center), along with optimizing raw material costs and working to increase production and reduce cost, has helped bring down the prices of the F-150 lightning range.”Ford explained.

Another factor that is beginning to affect the prices of electric cars is the drop in the prices of inputs such as lithium, Which shows a downward trend in the various offers, and experts expect that the price decline in the next year will be greater due to the increase in supply.

(See: In June, 35% of Merchants Saw Sales Decline.)

EFE