BBVA increases the number of its directors specializing in SMEs and self-employed people in Spain by 30%

“During this year, we have dedicated ourselves to working on a new model of relationships with our clients, as a tool to support their growth. A model based on providing more specialized resources to the bank network in Spain.” To accompany small and medium-sized companies and self-employed workers in their daily needs in various fieldsbut also in its long-term growth,” explains José Luis Serrano, Director of the SME Sector at BBVA in Spain.

This specialized advice is enhanced with the increase of managers specializing in areas of greatest value to the client such as internationalization, sustainability, insurance, agreements and franchising, e-commerce or the agricultural sector, among others. “We want to be the first choice for SMEs in Spain,” said José Luis Serrano.

This relationship model considers physical and/or remote management, depending on the needs of SMEs and freelancers. It's all mean too Growth of the recommendations index of customers over the past year and the link balance is very positive, as more than half of the new customers are linked to the entity in the first six months.

“All the services we offer to SMEs are complemented by a very attractive product offer, adapted to the needs of customers and allowing us to support their growth and entrepreneurship,” explained the Director of SMEs in Spain. The bank recently launched a new promotion (valid until April 30) The bank will return up to 400 euros in total to all new customers Who contract with a Welcome Business Account and file their own Social Security and/or taxes.

Likewise, BBVA customers can access financing (online business loan, online credit account or click and play); TVPs that are better adapted to the needs of companies and services such as treasury management, collection management, insurance, leasing or foreign trade, among others.