[CES 2022] A review of the technology trends Samsung demonstrated in CES history – Samsung Newsroom Peru

CES (Consumer Electronics Show) is the world’s largest consumer electronics event, which every January shows the trends of this industry worldwide. The world of technology pays special attention to the keywords at CES, which not only signify the opening of the event, but also introduce the direction of future products, services and technologies.

Since 2002, Samsung Electronics has shared its vision and philosophy for the next year – and beyond – through 6 keynote speeches at CES. At CES 2022, the first in-person event at CES in the wake of the pandemic, Jong-Hee (JH) Han, Vice President and CEO of Samsung Electronics, will take the stage and deliver his keynote address titled “Together for Tomorrow” to present the direction of future technological development.

Ahead of Han’s keynote address at CES 2022, the Samsung Newsroom collected the main topics and technology trends that emerged at Samsung’s CES conferences between 2011 and 2020 to understand what it means to discover “future technology”.

2011: Human Digital

The main theme of the keynote speech at Samsung CES 2011 was the convergence of digital technology and humans. Humanism, a philosophy that originated in the fields of culture and the arts, has recently made its way into the technology industry and has become the latest trend. To illustrate this development, Samsung’s keynote since that year has focused on the concept of human digital, and throughout the speech, the company has called for a “reinterpretation of technology” – an idea that sees values ​​primarily pursued through its fusing with advanced technologies.

BK Yoon, President and CEO of Visual Displays at Samsung, outlined four guiding principles that underpin human digital: interact with the world in an easy and convenient way anytime, anywhere; Create products that blend naturally and seamlessly with consumers’ lifestyles; Providing fun through new discoveries, pursuing corporate social responsibility that prioritizes the environment and striving for a better tomorrow. The company also outlined its plan to apply the human digital vision to all its technologies and products in order to achieve a new digital paradigm shift.

2013: Possibility to mobilize

In 2013, it was the true center of all electronic products, that is, their components, that received attention. As a result, in its CES keynote, Samsung unveiled its processor – the brain of your mobile devices – low-power memory solutions that help reduce electricity consumption, and YOUM, its next-generation line of flexible displays.

Delivered by Dr. Stephen Wu, Head of Device Solutions Division at Samsung Electronics, who delivered his keynote address, highlighted how society and consumer life can benefit from the innovations generated when advanced component technologies transcend their borders and join various technological fields.

2015: Unleashing the Infinite Possibilities of the Internet of Things

En su keynote of CES 2015Samsung has presented its plan for what will be the era of the Internet of Things that the company planned to implement. Samsung’s plan envisioned a world in which all kinds of products advance along with digital technology. In addition, Samsung unveiled its core technologies to revive this Internet of Things world, including chips, ultra-small and energy-efficient sensors, and smart semiconductors. PK Yun, Head of the Civil Engineering Department at the time, emphasized the importance of open platforms for realizing this vision and thus introduced the SmartThings platform, a hub for all kinds of smart devices and services.

2016: The Internet of Things, Synchronized with Real Life

In his opening speech for 2016Samsung provided audiences with stories of how the Internet of Things has become a part of everyday life. Samsung kicked off the keynote by introducing the three main elements of the Internet of Things: performance, user environment, and security. presented d. WP Hong, President of Samsung SDS and Solutions Business Leader, has introduced his innovative technologies, such as the Samsung Family Hub refrigerator, which are a great example of the Internet of Things playing a role in the home environment. Samsung also reiterated its commitment to providing unlimited value to its customers by expanding the openness of its platform through cross-industry collaboration in the future.

2020: the era of experiences

At the start of a new decade, Samsung CES 2020 with keyword announced The beginning of a new era, the “Age of Experience”, where personal preferences and experiences matter most. HS Kim, then President and CEO of Samsung Consumer Electronics, also shared the company’s vision for the electronics industry over the next 10 years, highlighting it, for the benefit of users who prioritize their experience and enjoyment of their products rather than just owning them. , customized technologies capable of meeting the needs of everyone, smart homes and cities, and robotic life partners will be even more important. Samsung also emphasized in the keynote that it will be more committed to expanding and developing technologies by focusing on a better future for users as the driving force and ultimate goal behind their development.

Together for Tomorrow 2022

At the upcoming CES 2022Samsung will deliver its keynote under the theme “Together for Tomorrow”, through which the idea of ​​”the necessity of technology for humanity and the earth” is paramount.

Samsung is ready to advance its multifaceted efforts to make life on Earth more sustainable and to emphasize the need for everyone to participate in mitigating climate change, wherever they may be. The company will also introduce its latest innovative technologies to help users enjoy richer lifestyles based on an optimized, personalized service, along with experiences that are enhanced by connecting with each other.

Samsung’s keynote at CES 2022 will be streamed live online at Samsung Electronics Newsroom 9:30 p.m. on January 4th. Be sure to watch to learn more about Samsung’s latest quotes on how innovative technologies can change the world.