Covirn promotes the agri-food sector thanks to its alliance with local producers and cooperatives

Fruit and vegetable consumption gained weight in the shopping cart if previous epidemic data were compared, in part due to consumer concern about living a healthy life.

Covern The year 2021 was allocated for the purchase of vegetables and fruits for a total of 48.7 million eurosmostly local and seasonal products purchased from small and medium agricultural producers in Spain and Portugal.

In doing so, the cooperative achieves a twofold goal: on the one hand,Helps revitalize the local economy on which small and medium-sized businesses dependespecially in rural areas, on the other hand, Reduces transportation cost and environmental impact.

Just as important is Covirn’s commitment to providing its customers with fresh, high-quality produce at competitive prices, and maintaining its alliance with producers who promote a sustainable farming model.

Coinciding with the World Agriculture Day, which is celebrated on September 9, Covirn CEO, José Francisco MuozThank you “The important role that producers played during the most difficult moments of the pandemic, which is to ensure the supply and serve as a storehouse for millions of families”.

The growing consumer concern about living a healthy life led to the consumption of fresh produce in 2020, the year of the coronavirus outbreak, a trend that declined in 2021. In any case, the demand for vegetables and fruits was much higher last year than the year before the pandemic.

In the opinion of the CEO of Covirn, consumers today place more importance on the properties of fresh foods that are essential for disease prevention because they are low in calories and rich in water, fiber, vitamins and minerals. “Customers more and more value the quality of the product, the origin or origin of the vegetables and fruits they will consume and the sustainable model of agriculture”Muoz has confirmed.

Purchase in origin and agreements with suppliers

in Covern, 90% of fresh food purchases are made directly with the local producer or with small cooperatives. In 2021, operations were formalized with 364 suppliers, preferably from the autonomous communities of Andalusia, Catalonia, Valencia, Madrid and Murcia.

At Fruits and Vegetables, we work with a range of high quality products that are consistent in size and appearance and that try to improve the customer’s shopping experience.

Other lines of cooperation with local farmers and producers of fruits and vegetables are associated with the development of crop varieties from new seeds. It is a job that is performed directly with the farmer, without intermediaries, through which a lot is gained in terms of the quality and freshness of the food.

Likewise, the promotion of fresh food is being promoted in cooperation with local producers from different geographical areas of the peninsula. For the tenth year in a row, Covirán has participated in the “Andaluca Sabe” campaign, an initiative implemented together with LANDALUZ, the Andalusian Food Business Association.

She also collaborated on the “From the field to the table” campaign. Agreement with seed companies and farmers for the exclusive production of certain fruit and vegetable products; Or in the watermelon promotion campaign promoted by the associations of fruit and vegetable producers in Almería.

In terms of environmental care, Covern advocates a zero-waste production system, a more sustainable model that attacks pests in natural ways and places more emphasis on food quality.

* If you found this article interesting, we encourage you to follow us Twitter
Already subscribe to our site Daily Newsletter.

RRHD digital