Douglas closes 2022 with a sales increase of 17%, but is adding to its losses

Douglas closes out 2022 twice as fast. The German perfume and cosmetics distributor ended the year (closed Sept. 30) with a rise in sales, but fattened its losses.

The group’s turnover in this period amounted to 3,650 million euros, up 17% over the previous year. For their part, the red figures rose to 345 million euros, compared to losses of 306 million euros in 2021.

“The positive sales performance in a challenging economic environment demonstrates Douglas’ strong position in recent years thanks to its multi-channel model,” said Sander van der Laan, CEO of Douglas. He added, “The economic environment in Europe remains challenging, which is characterized by high inflation rates, consumer reluctance, and supply chain disruption.”

specific, Sales through the group’s e-commerce amounted to 1,200 million euros, more than double the pre-pandemic exercise. Meanwhile, sales across stores increased by 27% in the period, to 2,440 million euros, “thanks to the easing of measures to contain the spread of the epidemic in almost all markets.”

Douglas doubled his online sales compared to the year before the pandemic

He pointed out, “The results show that we are on the right track, and our performance this year was also strengthened by the return of social life after restrictions were eased, and less wearing masks means more makeup and more lipstick.” By Marc Langer, Group Chief Financial Officer.

Only in the fourth quarter, between July and September, the German company’s revenue increased by 7.6%, which increased by 20.6% over the same period before the pandemic. The online channel posted a 16.7% increase in the quarter.

The start of the year was also positive for Douglas thanks to the Black Friday and Christmas campaign. “This time of year is the most important for our business, even though the economic environment remains challenging,” Van der Laan added.