Google announced at the NAB Show Streaming Summit 2022, that it will provide its Media CDN, “a modern and scalable platform to deliver immersive experiences with unparalleled scale and intelligence.”
A CDN (Content Delivery Network or Content Distribution Network) is a group of servers located in different parts of the world It hosts local copies of content, especially those that require the most bandwidth (videos, photos, etc.).
In other words, although the contents of a newspaper are located on a central server in Buenos Aires, the CDN has servers in other parts of the world, for example, in Madrid, so that a user entering from Spain is offered much more of these contents Quickly and efficiently, without delays or delays.
Modern video applications, for example, are sensitive to fluctuations in latency, So bringing content closer to users allows higher bit rates and reduces buffers, resulting in a superior end-user experience.
Media CDN, they explain from Google, “It will enable media and entertainment customers to efficiently and intelligently deliver broadcast experiences to viewers anywhere in the world.”
The same infrastructure that Google has built over the past decade to deliver YouTube content to over 2 billion users It is now being leveraged to deliver media at scale to Google Cloud customers using a Media CDN.
The primary feature of Media CDN is the Google Network. Mountain View has invested decades of resources to develop massive capacity and reach more than 200 countries and more than 1,300 cities around the world, they remember.
Media CDN builds on and complements the success of the existing Cloud CDN portfolio for web acceleration and application programming interface (API) by enabling the delivery of immersive media experiences.
In addition to working on a planetary infrastructure, Media CDN designs delivery protocols for individual users and network conditions. Media CDN includes out-of-the-box support for QUIC (HTTP/3), TLS 1.3 and BBR, optimized for last-mile delivery.
When the Chrome team implemented Extensive support for QUICVideo re-isolation time decreased by more than 9% and mobile performance increased by more than 7%.
Media CDN also achieves industry-leading download rates, says Google Cloud Vice President and General Manager Shailesh Shukla. “By using multiple levels of caching, we reduce calls to the origin, even for infrequently accessed content. This relieves performance or capacity pressure on the content source and saves costs.” These features are built into the product and seamlessly support customer content hosted in Google Cloud, on premises, or on a third-party cloud. “
At the moment, the CDN market is led by companies such as Akamai, Cloudfare, Amazon (CloudFront), Microsoft (Azure) and others.
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