In Colombia, Mother’s Day is celebrated on the eighth Sunday of May, which is the second most important date of the year for trade after Christmas. For this reason, various sectors have high expectations regarding this date, which will be celebrated without any restrictions two years after the spread of the Covid-19 pandemic.
For this Sunday, PayU, the company that processes online payments, Estimated 32% growth in salesThat would add $33 million, plus a 22% increase in the number of deals, for a total of 943,000.
Among the categories that showed the greatest dynamism were fashion (clothing, shoes and accessories), beauty (make-up, irons and hair dryers, jewelry and perfume) and experiences (travel, Spacinemas, hairdresser). The tourism sector is also gaining a certain movement on this date, with many moms receiving travel packages to both national and international destinations as a gift.
According to Carlos Fajardo, Market Director at PayU Latam, “Over the past two weeks, there has been 25% more movement in selling products aimed at mothers than in the past two weeks.”
The average expenses for this celebration are expected to reach 300 thousand dollars For each transaction in addition to Bogota, sales dynamics Online To be experienced in other cities of the country such as Medellin, Cali, Barranquilla, Bucaramanga and Villavicencio.
Plaza de las Américas expects 20% in visitor traffic
With high expectations regarding the increased movement of people, the Plaza de las Américas shopping center is preparing for one of the most anticipated festivities of the year. According to Finalco, It is expected to increase its sales by 70% for this celebration And it’s closer to the numbers it was in 2019, before COVID-19.
“2022 was an exciting year for recovery for the country and for business. At Plaza de las America we closed traffic in April with 2.2 million visitors Ana Isabel Cuba, the general manager of the shopping center, confirmed that the number of visits was exceeded month after month.
– The security provided to citizens to return to normal life, increase vaccination and dispose of masks in closed places, in addition to not requiring a vaccination card for public or private places, Ensures a successful day for the most important trading date in the first half of the year.
Precautions to avoid fraud
It must be borne in mind that returning to face-to-face purchases does not reduce the risk of becoming a victim of criminals and for a return to these experiences to be successful, the BBVA in Colombia makes a series of security recommendations:
- It is preferable to avoid the use of debit or credit cards in physical and Best Choice for Online Payments.
- When paying with debit and credit cards, it is recommended that you never omit them and, if possible, avoid handing them over. Contactless payment options allow people to make the transaction directly.
- It is recommended Always keep credit cards in a safe placeBecause once there is an expiration date, the card verification code and owner’s name can be a victim of fraud. In the case of debit cards, passwords should never be written in easily accessible files or on websites made available to third parties.
When making a payment or purchasing online, it is recommended that:
- Use only personal computers or equipment and do not use public networks for transactions.
- Check site domain So it doesn’t have weird modifications or extensions.
- Confirm the trade page URL and remember that it must start with https:// and show the closed padlock symbol. It is recommended to click on it and confirm that it belongs to the company or entity doing the ad.
- Pay attention to page layoutif it contains errors or misspellings that do not correspond to what is normally seen on the original site.
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