Highlights of Bespoke Home 2022 – Samsung Malaysia Newsroom

At Samsung Electronics’ Bespoke Home 2022 event, which was broadcast live globally on June 7, the company unveiled its latest lines of bespoke products, services and innovations. It featured an extensive and comprehensive on-demand offering, inviting users to be a part of the experience like never before.

If you weren’t able to tune in to the live action, read on to discover some of the most exciting things to be had at Bespoke Home 2022.

Expand the possibilities of life at home

To bring the essence of Bespoke to more users than ever before, Samsung’s Bespoke Home 2022 lineup was designed with a vision of expanding home living in three main ways: expanding space, expanding experience, and expanding time.

At the event, Samsung showcased space expansion as having bespoke appliances throughout the home; Experience expansion as an evolution of Samsung’s smart home solutions to provide greater convenience while connected; Extending time as environmental innovations allows users to enjoy customized products for longer while reducing material waste and energy costs for users.

These three key areas of the Bespoke vision encapsulate Samsung’s commitment to providing users with more diverse choices and services for home appliances that expand each user’s lifestyle and ultimately come together to provide endless possibilities for home appliances.

Space expansion

Titled Space Expansion, Samsung has introduced the first set of changes that will appear in the Bespoke Home 2022 lineup that demonstrate the true Bespoke experience expanding throughout the home to users around the world.

Starting from the heart of the home, the kitchen, European users will be able to enjoy appliances in the expanded kitchen package in the second half of this year, which includes the full custom-made AI-powered oven with AI Pro Cooking™, Sense-to-Open and Dual technologies Cook Steam™. Meanwhile, US users can take advantage of designing their own stylish and unique kitchen spaces with an on-demand French door refrigerator, as well as other appliances in the US Kitchen Package that also come in a wide range of customizable samples for the kitchen that truly reflects its user .

In addition to being exciting, Samsung is gearing up to introduce bespoke AI-powered laundry products to North American and European markets in the coming months with devices that are as elegant as they are functional thanks to the inclusion of smart technologies that deliver truly personalized experiences. .

The new Bespoke Infinite line has also been introduced. It is an excellent line of kitchen appliances that provide timeless value and adapt to the way each individual user personally operates within their kitchen.

Expand the experience

Under the banner of expanding the experience, Samsung introduced the new SmartThings Home Life, an enhanced service that will be available in 97 countries around the world by the end of June, giving users centralized and integrated control of their bespoke home appliances across six services. For more comprehensive experiences: cooking, energy, clothing care, pet care, weather care and home care.

By continuously monitoring all of the on-demand devices in the home, SmartThings Home Life can be configured to allow users to manage their routines more easily than ever before from their smartphone, expanding home life experiences and empowering users. To spend less time doing chores and more time focusing on the things that really matter to them.

Besides introducing this new unified service, Samsung has revealed its partnership with global automation company ABB, which will enable SmartThings to control and monitor both Samsung devices and ABB products, including cameras and sensors, in order to make it easier for users to manage. your home expenses.

time expansion

In the third and final segment of the Bespoke Home 2022 event, the topic of time expansion was introduced. Continuing the concept of “everyday sustainability” that Samsung introduced at CES 2022, this theme references the idea that Bespoke products are designed and built to last and protect the planet for generations to come.

Samsung has shared its efforts to date to offer a more sustainable product lifecycle, encompassing all aspects of the different stages of a product’s life, from production and delivery to product use and disposal.

For example, efforts are underway within Samsung plants to reduce soil pollution and recycle effluents into reusable fuels. The bespoke delivery process is also sustainable thanks to the expansion of eco-friendly packaging and the reduction in the use of printed brochures in favor of the enhanced use of QR codes.

In addition to outlining the advances in energy efficiency of key products in the Bespoke range, which are optimized for more sustainable product use, Samsung has also assured users that they can save more on energy costs and reduce greenhouse gas emissions. SmartThings Energy Service.

Samsung also announced a collaboration with global activewear brand Patagonia to develop a specialized washing machine that reduces the release of microplastics into the ocean. It will be available in Korea this year and worldwide in the near future. For the final stage of the product lifecycle, and its disposal, Samsung also highlighted ways to enable users to participate in the circular economy of resources.

Users can dispose of their end-of-life devices for free in more than 50 countries, after which Samsung will recycle and reuse the products to promote resource recycling. As part of the company’s commitment to sustainable product experiences, Samsung has briefed viewers on the status of its green partnership with smart-builder company Etopia and Q CELLS to create a demo site for the net-zero buildings of the future, which will take place in the second half of this year.

The Bespoke Home event concluded with a reminder from the company that the new products and services available on the Bespoke Home 2022 roster have been designed with the user at the center of all innovations to create a new model of home living that is customizable, smart, and sustainable. To learn more, take a look at the following video.

Watch samsungnewsroom Learn more about the Bespoke Home 2022 collection, which is set to expand the home life possibilities of users around the world.