Keys to discount festival in e-commerce

(Anglo-Saxon) tradition dictates this Black Friday And he follows him Cyber ​​Mondaydiscount day on E-Commercewhich is celebrated this year Cordoba Monday November 28.

Like its brother, Black Friday, this event It also appeared in the United States in 2005 With a purpose Boost e-commerce sales Although discounters at the time were focused on online sales, today they are There are many physical stores that also sign up for promotions On this day.

What to buy on Cyber ​​Monday?

Because of its “cyber” nature, Star products On this day they are Electronics and technologyalthough in recent years Clothes and beauty products.

Stores used to run big promotions on Black Friday and left more modest promotions for Cyber ​​Monday, although discounts on both days go hand in hand and it is possible to find them. Discounts from 20 to 50 percentIn addition to attractive “Flash Deals”,Available only for a few hours.

The attractiveness of these promotions makes many people take advantage of these days Close your Christmas shopping With the click of a button.

How much will Cordobaians spend on Cyber ​​Monday?

A study by Webloyalty estimates that Spaniards They will spend an average of €162 on Black Friday and Cyber ​​Monday, which represents a 20% increase compared to last year’s campaign.

E-commerce maintains continuous growth in Spain throughout the year, and it will be more evident during the “Black Friday” and “Cyber ​​Monday” campaigns, to the point where sales through the “online” channel will increase, bringing the volume of demand to 45% compared to the same period of the year. The former, according to the company.