Luisfer Ruiz, the new Chief Data Officer at MRM Spain

MRGroup Agency What was Specializing in the design, development and implementation of digital marketing and communications strategies, it has incorporated Picture of Luis Fernando Ruiz As Chief Data Officer for the company in Spain.

Among his responsibilities are directing the areas of CRM, Business Intelligence and Digital Analytics in MRM. This will take care Performs data analysis and application at all levels in the organisation. On the other hand, it will enhance its translation into creative digital solutions that generate growth for clients.

“Data combined with technology helps us better understand not only the consumer, but also the human being behind them, thus making them the true center of our strategies,” the company says.

“To do this, we needed a differential talent like Luisfer, capable of mastering data science, which is so complex today, and applying it to business, while at the same time sensitive to this human dimension that dominates agency thought. That’s exactly A combination of technical authority and strategic visionmake it the perfect travel companion when facing the increasingly ambitious challenges of our customers,” he continues.

Luisfer will report back to Maria Martinez, responsible for the agency in Spain, and will be part of Company Management Committee. it comes from Fluzo TechniquesTo date, he has been responsible for research when applying artificial intelligence to market research.

Luisfer Ruiz’s path before arriving at MRM

Luisfer Ruiz has been in the marketing and advertising sector for more than 20 years. In that profession, he served as Director of Insights & Intelligence at Omnicom Media Group España, In addition to leading the metrology and back department at the BBVA.

In addition, he was a contracting table member for the Interactive Advertising Bureau (IAB Spain) Digital Audience Measurement Contest. but also from the Association for Research in Media (AIMC) and Spanish Association of Advertisers (AEA), among other functions.

“I am taking on this new professional challenge with enthusiasm, as I share the MRM philosophy of understanding data as a means rather than an end. The truth is, data should not only make us wiser, but we should act real smart. The goal is not the accumulation of knowledge, but Business development for the brands we work with«, Luisfer confirms.