December 4, 2023

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Marketing & Gaming Ibiza Edition moves to the Final Boss in this first edition

Marketing & Gaming Ibiza Edition moves to the Final Boss in this first edition

Just a few days ago, The first edition of the Marketing and Gaming Edition Ibiza It concluded with amazing success on the stunning island of Ibiza. This event represents a milestone through unification Marketing and video game professionalsWhich was held last October 26 and exceeded all expectations.

Organized by Play agency gameknown for its expertise in the video games and digital entertainment sector, Marketing & Gaming Ibiza Edition has attracted a A selected audience of 50 guests from leading brands in their sectors. Brands like La Liga, Riot Games, Visa, Epic Games, Xiaomi, EA, Dia, El Pozo, Finetwork, Iberia Express, G2A.COM, Asus, Simyo, among other things. Professionals from marketing, advertising and the video game industry gathered to learn from experts in publishing, broadcasting, new social networks, media, promotions, metrics and esports.

Event sought Transfer of knowledge and full interaction between attendeesBut in a casual and annoying way, far from the traditional summits and conferences. The coordination was greatly appreciated and accepted by all attendees.

In addition to providing networking and interesting conversations, the first edition included video games Creative awardsVideo Games Industry Innovation Awards looking at strategy, disruption and formats used. It was presented by Nestor Santana, Business and Brand Officer at MAPFRE. These awards provided visibility for advertising projects developed between September 2022 and September 2023, involving notable brands such as Coca-Cola, Gucci, HBO, Heineken and others. The winner of the Golden Joystick was G2A.COMThis is thanks to their campaign in which they launched the AI ​​graphic design competition. In this way they were able to combine new technologies with creativity. Allowing you to communicate in a direct and entertaining way with your community.

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Attendees were able to immerse themselves in a comprehensive experience, as they enjoyed exploring the wonders of Ibiza, both in terms of tourism and gastronomy. All of this allowed guests to connect with and enrich each other, both personally and professionally, in wonderful, unparalleled environments and venues.

special thanks for Ibiza Council Not only for its support as an official sponsor, but also for its vision and understanding of the importance of the video game sector and new forms of digital entertainment. This fruitful collaboration is expected to continue in the future, opening new opportunities and exploring frontiers in this exciting industry.

The Marketing & Gaming Ibiza edition marked its return to a more intimate and disturbing core of events, a trend that had not been tried for a long time and was missing.

For more information and to stay up to date on future events, visit