Meta AI will be used to improve its ads and advertisements

hand by hand Goal the artificial intelligence Enters the field of advertising and advertising improvement.

With the goal of achieving “greater alignment with advertisers’ goals”, taking advantage of new and growing trends (such as short videos), and adding more personalization, Meta has launched two new tools to market: poetic meta And AI Sandbox.

poetic meta

According to Meta, it is “a new paradigm architecture that learns to predict ad performance,” thereby achieving better performance thanks to data, trends, and AI itself.

Already tested on Instagram, an 8% improvement in results was achieved when combining feeds, stories, reels, and customer demand.

“The architecture of the new model creates a more agile system that is more adaptable to broader market changes, can quickly take advantage of new AI innovations, and operates more efficiently to deliver results that help companies grow.” the company said.

AI Sandbox

The goal of this tool is to provide a “sandbox” for testing new tools and functionality.

In this way it is perfected in a safe environment and can then be released in an optimized manner.

You now have three options: Text Variation (gives advertisers the option to test different messages for specific audiences), Background Creation (same thing but with images), and Image Overlay (adjusts them according to the medium, be it in Story, Reels, etc..).

Right now, access to these new offerings is limited to a few test companies, but it’s expected to open up in July to more, Infobae said.