He will have to wait another season, but Manchester United are already awaiting their new million-dollar financial injection. The Mancunian team announced that it had “agreed to an expanded strategic collaboration with Qualcomm Technologies, which will see the Snapdragon brand appear on the club’s iconic shirts.” The Red Devils were looking for a new sponsor, and the software giant, affiliated with the technology company Qualcomm, was chosen.
“Snapdragon will become Manchester United’s first shirt partner from the start of the 2024/25 season.The club statement added: “It will appear on the home, away and third kits for the men’s and women’s teams.” This announcement comes after it announced last year that it would not renew its current agreement with TeamViewer.
In March 2021, the Red Devils signed a five-year agreement with the aforementioned German technology company, replacing Chevrolet. TeamViewer sponsorship reported £47 million per year, just over €54 millionBut Manchester United reported last December that they had reached a “mutually beneficial agreement” to buy back the front sponsorship rights to their shirt.
Now, featuring Snapdragon on the front of the shirt will bring in even more revenue for the Old Trafford team. “The agreement has a record value of 60 million pounds sterling annually (approximately 70 million euros) and will start next season.”informs daily Mail British. An agreement that, as of 2024/2025, will exceed “the largest current shirt sponsorship package, held by Real Madrid and Emirates Fly.”