Movistar will personalize ads for the UEFA Champions League and La Liga using targeted ads from Addressable TV

Movistar Plus +, the leading pay TV service in Spain, has taken an important step by implementing an advertising system Addressable TV On two of the most important football channels: “M + LaLiga TV” and “M + Liga de Campeones”. This tool allows you to customize which ads are shown based on each user’s profile, which means that each customer will see different ads during matches.

Title TV or segmented advertising It is an advertising technology that allows the personalization of advertisements on television, so that each advertisement is adapted to the profile of each viewer based on their interests, tastes and consumption habits. This is achieved through the use of consumer data, which is collected from various sources and processed by algorithms to create more accurate audience profiles.

For this, operating this advertising system, customer profiles are analyzed in order to select the most relevant ads for them. In this way, advertisers can reach specific audience profiles more accurately, which increases the effectiveness of advertising campaigns.

Movistar Plus + started rolling out this ad platform in 2020 and currently has more than 180 advertisers using this tool in all their broadcast channels. According to the company, this technology respects customers’ privacy and only uses aggregated data to perform the splits.

With the addition of “M + LaLiga TV” and “M + Liga de Campeones”, 100% of Movistar Plus + broadcast channels have segmented advertising, underlining the operator’s commitment to technological innovation and improving the customer experience.

Personalizing ads on Movistar Plus + football channels is an important competitive advantage in an increasingly demanding market. The platform has a wide base of loyal customers who appreciate the quality of its service and display of exclusive content, as this advertising system can be a major factor in retaining these customers and attracting new users.

In addition, this advertising system can have a positive impact on the advertising industry in general, as it allows advertisers to reach their target audience more effectively and reduce waste of resources on ineffective campaigns. In conclusion implement the advertising system Addressable TV On Movistar Plus + football channels is another example of the operator’s commitment to technological innovation and user experience improvement, and could have a significant impact on the advertising industry in general.