MTB | Trek’s funny ad for selling his new e-bike

people of IFHT Films has nearly 800,000 subscribers on YouTube This is no accident. Funny and elaborate videos usually take over social networks. At As Acción, we’ve already seen them with great humor “How to buy MTB” or with Mix of rap, humor and action To open the season at one of the world’s most – if not most – famous bike parks such as Whistler. This time they went back to their old ways with Trek announcement:

The video, as you can see, is A young man representing the motor of an electric mountain bike. Throughout the piece, she assists the rider riding her on climbing trips and blurs out phrases such as “I’m the new kid in town, some call me cool or featherweight, but I just like to pedal, as if I’d been born for this”; “The incline is a thing for him, no matter how fast I go, I can always keep up, but when it goes up, it’s when I’m really helpful”; “Most of the time he doesn’t ask me for help, but he knows I’m there when he needs me”; “People ask me where I get all the energy from, and my secret is always to charge before a session”; or “I’m a ninja on the trails, you can’t see me but I’m there”, among others.

of course it is Much more authentic than advertising the use of a mountain bike would be. It could be something like repeating the usual themes. In fact, what the brand will write about its new e-bike will be: “The Fuel EXe. Designed to break the molds, fill gaps and improve your sessions with virtually imperceptible silent assistance in the woods. The Fuel EXe from Trek is the culmination of all your desires. It’s the electronic MTB that lets you Do more without interfering with the way you interact with nature. As a mountain bike should be. It’s your best session, with extra fuel in deposit.” More fun to watch IFHT Films video, isn’t it?