Netflix is ​​still the world champion in streaming, says Sarandos, despite its decline

Co-CEO of Netflix Inc. Ted Sarandos He says his company remains the “world champion” in live broadcasts and Inflation blames the loss of 200,000 subscribers in the first quarterHe argues that higher prices have prompted households to cut spending.

“Every customer wonders how much a subscription is in relation to their cost,” Ted Sarandos said in an interview with the French newspaper. I am a dinar. He added that Netflix’s vision of “consumer satisfaction” remains, citing the popularity of the new season of “Stranger Things.”

Netflix is ​​trying to rein in costs as subscriber growth slows. As part of these efforts, The broadcasting giant has laid off employeesincluding 150 in May and others 300 in June.

Sarandos added thatCompany ‘adjusts to slower growth compared to expectations’ And it does so “without restricting spending on content production, which will reach €17 billion ($17.3 billion) in 2022.”

The co-CEO said another strategy to mitigate the crisis would be the introduction of advertising, which would be global and make Netflix’s business model more complex, but would allow the company to attract customers who are willing to pay less.

Sarandos said Netflix now has more than 10 million subscribers in France, compared to 6.7 million in 2020, the last time it reported that number.

The streaming platform is spending 200 million euros on French content this year, including 40 million euros on films first released in French cinemas. He recently bought the rights to broadcast the upcoming Johnny Depp movie in France, mentioned Formerly Bloomberg.

However, Sarandos criticized an exclusive agreement with local film unions that would allow Netflix to show films just 15 months after their theatrical release in France.

“The appropriate timeframe is a few weeks, not a few months,” he said.