Spaniards use Fire TV to search and watch national content and manage their digital home with the help of Alexa

Sales of Fire TV devices have exceeded 200 million units worldwide, which supports their popularity, and in the case of Spain they are used for about two hours a day on average to search and watch national content and manage the home digitally with the help of Alexa. Amazon’s Fire TV content players came out in 2014 to “convert” an old TV into a smart TV, and three years later the tech company began working with other brands to integrate these devices into their own “smart TVs.” In this time, they have managed to position themselves as “the most popular family of streamers in the world.” Amazon recently launched in Spain the Fire TV Stick 4K and Fire TV Stick 4K Max (2nd generation), both updated to “easily search, play and control content, as well as manage digital home devices.” The Fire TV Stick 4K Max features a quad-core processor running at 2.0GHz, making it Amazon’s “most powerful Fire TV Stick yet.” It is compatible with WiFi 6E and offers 16GB of storage space, double the space compared to the previous generation. This device also has Ambient Wallpaper, a new mode that displays artwork or visual information on the TV screen when not in use. Amazon also highlighted that the Fire TV Stick 4K is 30 percent more powerful than its predecessor, with a 1.7GHz processor, WiFi 6E support and Ultra HD picture quality, with Dolby Atmos, Dolby Vision, HDR, HLG, and HDR10+. It can also connect to compatible Echo speakers to create a “home theater experience” with the Alexa assistant. The Fire TV Stick 4K and Fire TV Stick 4K Max are the latest additions to Amazon’s catalog of streaming players, but more than 200 million devices have been sold globally, the company shared Tuesday in a meeting with the press. In Spain, users with a Fire TV device spend an average of two hours a day using it. Their favorite time to watch movies and series is during the night, especially between 9:00 PM and 10:00 PM. By integrating Alexa into Fire TV remotes, Spanish users have the possibility to use this assistant to search for their favorite content. In this sense, the company has highlighted its penchant for national content, most popular after the series La que se is coming, Here Nobody Lives and the film The Father There Is No More Than One. Little ones prefer Peppa Pig, Paw Patrol, Bluey and Pocoyó, and while Fire TV lets you watch live TV, Spanish users also search for TV channels on platforms like Movistar+, Atresplayer or RTVE. Fire TV devices also act as a digital home control hub with Alexa support and voice commands. Turning the TV on or off, controlling the lights, selecting an HDMI port, or turning the fan on and off are some of the most frequent requests, according to the company.