They suspend ads on Twitter and layoffs continue

The newspaper said that some advertisers fear that the moderation mask will reduce the content.

One aspect of the concern is the appearance of objectionable content on the platform.

Others are pausing their ads due to uncertainty in the company.

As senior executives leave and Musk contemplates a series of changes.

Kelsey Rumhilt, General Mills spokeswoman, whose brands include Cheerios, Bisquick and Häagen-Dazs, confirmed that the company has discontinued Twitter ads.

“As always, we will continue to monitor this new trend and evaluate our marketing spending.“.

Kelsey Romhilt said.

General Motors Corporation Stop spending on the social media platform last week.

The magazine noted that many ad buyers expect an increase in the number of brands pausing Twitter ads.

An alarming wave of layoffs

Many Madison Avenue executives are feeling uneasy with the sudden wave of Twitter ad sales and marketing executives.

as with Director of Customer Service, Sarah Personnet and Director of Marketing, Leslie Berland.

Next to Jean-Philippe Miho, Vice President of Global Client Solutions at Twitter.

Some transcendental point out that the billionaire Plans to cut about 3,700 jobs.

This accounts for nearly half of the social network’s workforce, in an effort to keep costs down.

Musk seeks to reassure customers

Last Wednesday, Musk held a video call with WPP PLC, the world’s largest advertising company, with clients such as Coca-Cola Co, Unilever PLC and Google.

At that meeting, Musk emphasized that Twitter would be a safe place for brands.

He promised to remove bots from the platform and add community management tools.