This is how real-time outdoor advertising has been used to combat food waste

reduce the food waste It is one of the main fronts in defending sustainability and combating the climate emergency. area of ​​work that has spawned business initiatives, such as Lidl’s “Waste Control Bag”; for new business models, such as Too Good To Go or Bene Bono; Oh Creative advertising strategiessuch as those of Swedish fintech Yapi with local companies.

Recently, the Stockholm-based company that specializes in payment systems for stores has been promoting the campaign last call Dual structure: on the one hand, to reduce food thrown away at the end of the working day; On the other hand, increased sales of small businesses. To do this, it partnered with the bakery sucker socker She has collaborated with an advertising agency animal And the viewer ocean outdoors.

Their cooperation has resulted in a campaign Digital outdoor advertising who took him out into the street and inside at present Bakery offers to buy the latest products of the day. Thus, a series of digital mubis graphs were created which, an hour before store closing, showed cakes, breads and sweets with Discount to encourage purchase In this way, it is avoided to be wasted.

Moreover, according to ContagiousThe ads also indicated the number of pies left, the address of the bakery, and the number of minutes left until closing time. Information with every salein a way that also indicates, once an item has been purchased, how much is left and whether the product is out of stock.

Advertising distribution trusses are strategically placed near the bakery throughout, with a view to Contribute to increasing sales last minute. To update graphics in real time, a function has been developed that the bakery can use to control advertisements.

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“The collaboration between Yabie and Animal demonstrates the power of innovative advertising to make a positive difference in people’s minds. In the general world of fintech, where many brands communicate in a similar way, it is also important to stand out and build the brand with quality creativity.via Karl Garberg, Chief Marketing Officer at Yabie, as evidenced by the aforementioned broker.

The campaign, as noted by the brand and agency, also sought to show that Yabie’s POS system is more than just an iPad and an app, as it allows for the tactical use of real-time data. work problem solving; In this case, selling the remaining stock that would otherwise have to be cancelled. “Every day these companies need to make enough money to survive. For them, food waste is not just an environmental disgrace, but a huge blow to the company itself.They commented on the ferry.